Five Effective LinkedIn Post Formats for B2B Company Pages
LinkedIn continues to rank as a vital digital marketing channel for B2B companies, yet many organizations fail to optimize the effectiveness of their company pages. When company pages struggle to reach the target audiences and engagement feels surface-level, organizations are ...
Why High-Touch Marketing Still Matters in a High-Tech World
With rapidly expanding business automation, greater reliance on artificial intelligence (AI), and increased digitally driven businesses, many B2B marketers assume that adopting the latest technology leads directly to success. But as platforms scale and competition intensifies, tech alone is no ...
Leading Forward: The Shift from Traditional to Future-Focused Leadership
The definition of business leadership has fundamentally shifted. Gone are the days when just simply holding a title was enough, when leadership meant control over collaboration, and certainty was valued more than flexibility. Over the past several years, changing workforce ...
The Multi-Generational Workplace: How Better Communication Drives Unity
From Baby Boomers to Gen Z, today’s workforce spans a wider age range than ever before. This multigenerational culture creates a mix of work styles, priorities, and communication styles. While it’s easy to focus on conflicts and stereotypes, this diversity ...
The Anatomy of a High-Performing Headline
With shrinking attention spans, weak headlines quietly drain marketing budgets. According to research by the University of California, Irvine, the average human attention span has dropped to approximately 47 seconds. In that brief window, the headline does nearly all the ...
How Internal Communication Drives Successful Change Management
In today’s business ecosystem, change is constant, yet many organizations struggle to embrace it. New tools, updated workflows, shifting priorities, and revised goals won’t stick if teams don’t understand what’s changing, why it matters, and how it affects them. Without ...
The B2B Marketer’s Guide to Promoting Infographics in 2026
Infographics are one of the most effective ways to explain complex ideas quickly and clearly. For B2B companies, they transform statistics, workflows, or product comparisons into memorable and sharable visuals. But without a strategic and well-executed distribution strategy, even the ...
Hiring High-Performing Marketers Using the Right Assessments
Marketing roles demand a unique blend of creativity, analytical skill, adaptability, and cross-functional collaboration. Yet traditional hiring methods only reveal how well a candidate presents themselves, not how well they can perform. As a result, even strong interviews and resumes ...
A Lasting Legacy: Gerri Knilans on Founding, Leading, and Evolving Trade Press Services
After 30 years at the helm of Trade Press Services, Co-founder and President Gerri Knilans prepares to step into retirement at the end of this year, passing the torch to longtime friend and colleague, Jamie Pagett. In this special Q&A, ...
Marketing Operations Efficiency: The Essential Checklist for B2B Teams
When marketers talk about improving performance, they tend to jump straight to content or campaigns. But the real growth triggers sit deeper inside the processes, tools, and people that keep everything running. That’s where marketing operations (MOps) comes in. Often ...
Beyond ChatGPT: A Comparison of the Best AI Tools for Marketers
The AI market has reached nearly $300 billion worldwide and it is expected to grow exponentially. What started with ChatGPT has exploded into a wide range of platforms that support content creation, research, analytics, and workflow automation. ChatGPT introduced millions ...
