Best Practices for Unlocking the Power of Contributed Content
In a time when artificial intelligence and natural language processing can mimic human content creators, now more than ever readers crave high-quality and accurate insights directly from industry experts. As a result, publications that feature content from expert contributors have ...
Eight More Press Release Mistakes (And How to Correct Them)
Last week, we introduced eight common mistakes marketers make when crafting press releases. Both amateur and experienced writers can make mistakes, especially when time is of the essence. But a poorly developed news release fraught with typos, inadequate information, broken ...
Eight Press Release Mistakes (And How to Correct Them)
Staying ahead of the competition and maintaining a strong presence in your industry are essential no matter what business you are in. To accomplish these goals, one often overlooked yet powerful tool is the press release. While press releases may ...
Today’s B2B Video Marketing Trends and the Statistics that Back Them Up
Video marketing has become an indispensable strategy for brands looking to share insights and connect with target audiences. Amid waves of ever-evolving trends, some marketing professionals still have reservations about whether committing time, budget and other resources to B2B video ...
Mastering the Art of Brand Storytelling: Four Tips for Success
Creating content that captures your audience’s attention, engages their emotions and communicates your message is a balancing act. But what if we told you there’s a secret ingredient that can transform your content from dull and forgettable to lively and ...
Nine Essential Soft Skills That Empower Marketing Teams
Marketing teams are made up of individuals who wear many hats and possess a wide variety of skills. While it’s common to focus on the hard skills that align with specific marketing tactics such as search engine optimization, copywriting, graphic ...
Five Tips for Maximizing Third-Party Reviews for B2B Businesses
No matter what industry you are in, third-party validation and customer reviews are essential for building credibility and driving sales. B2C companies rely on customer reviews to establish brand reputation and social proof about their products and services. B2B businesses ...
What Your Buyers Think About You (And What You Can Do About It)
The B2B sales journey is complex, typically involving multiple small decisions about your brand that lead to a decision to purchase. According to Roy Chitwood, late author of World Class Selling: The Science of Selling and president of global sales ...
11 Free Google Tools to Improve Visibility, Engagement and Customer Relationships
Google is a mainstay of the modern digital landscape. More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Savvy marketers understand that Google can be a ...
Confidence: The Key to Personal, Professional and Business Success
“Experience tells you what to do. Confidence allows you to do it.”— Stan Smith When asked about what makes them successful, nearly every professional athlete, author, actor and entrepreneur has one trait in common: confidence. Regardless of the profession, experts ...
10 Tips for Planning and Hosting a Successful Webinar
Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part ...
Three Myths About Trade Publications That Create Marketing Blind Spots
Trade magazines remain a relevant and powerful medium for companies and individuals who want to establish their thought leadership and gain a competitive edge in their industries. With practical, insightful and action-oriented content for and from practitioners in the field, ...
