The Dark Side of Publishing: How Predatory Academic Publishers Damage Author Credibility
In the vast and complex world of academic publishing, a new and sinister phenomenon has emerged. Predatory academic publishers that masquerade as legitimate outlets pose a significant threat to the integrity of academic research and scholarly dialogue. With the goal ...
Your Marketing Campaign Isn’t Working: Signs It’s Time to Pull the Plug
The planning and execution of effective marketing require a significant investment of time, effort and money. That commitment can involve days, weeks and even months of research, analysis, design, implementation and testing. But sometimes the best-planned marketing campaigns can fall ...
How Your Website’s Platform Affects SEO
Search engine optimization (SEO) plays a pivotal role in a website’s visibility. It’s estimated that 68 percent of online experiences begin with a search engine. As such, it’s essential to optimize online content so your website appears in searches when ...
Five Ways to Boost Creativity and Drive Innovation, Productivity and Growth
While creativity is important for individuals who work in the arts, it is just as necessary in business. Without it, businesses will become stagnant and unable to compete in an evolving marketplace. Research shows that 82 percent of executives agree ...
Do’s and Don’ts of Choosing a Digital Marketing Agency
The skill sets, tactics and channels used by marketing professionals today can seem infinite. The knowledge required to establish and execute a successful strategy can be overwhelming. As such, most companies can benefit by outsourcing some aspects of their marketing ...
Understanding the Difference Between Peer-Reviewed and Editor-Reviewed Publications
In the world of publishing, bylined articles serve as a crucial means of establishing and advancing expertise within a specific field. They help individuals and businesses increase visibility, credibility and name recognition in their marketplaces. They position authors as experts ...
What to Know About “Social Listening” for Today’s B2B Businesses
In the age of social media, it’s not enough for a brand to simply broadcast its message and hope it finds its target market. To truly connect with audiences, B2B brands need to listen to their customers and thoroughly understand ...
B2B Marketing Is a Chess Game: Mastering Strategies for Success
In the B2B marketplace, purchase decisions can be complex. They often involve multiple decision-makers, complicated budgets, and long-term commitments. As such, strategic thinking and calculated moves are the keys to winning marketing efforts that drive business success. Much like a ...
Three Core Pillars of a Corporate Growth Culture
When most leaders think about growing their businesses, revenue and profits are typically top of mind. In a traditional “performance” culture, company and individual success is measured by accomplishments and financial impact. But research shows that this performance-based culture may ...
Seven Must-know Realities About Generating Speaking Opportunities
Today’s thought leaders have a multitude of platforms to showcase their expertise via speaking opportunities, both online and in-person. Opportunities include trade shows, conferences, conventions, educational institutions, webinars, podcasts and other events. Speaking engagements allow thought leaders and other experts ...
To Gate or Not to Gate: A Marketer’s Guide to Gated Content
How do companies attract website visitors and convert them into leads? One tactic is creating and publishing high-quality and high-value content. Effective content marketing answers your audiences’ questions, provides solutions to their challenges, and positions you as an expert in ...
Explainer Videos: What They Are, Why You Need One and Keys to Success
With countless marketing channels at our fingertips across social platforms, apps, and the internet, capturing and retaining the attention of target audiences are more challenging than ever before. With an overwhelming volume of information reaching prospects daily, marketers are always ...
