Content Archives - Trade Press Services

Why Sales Enablement Content Drives Revenue

Posted on March 30, 2026 by Jamie Pagett

In many B2B organizations, marketing’s role is often measured by leads generated, but that is only part of the process. Sales enablement content is the bridge between interest and revenue. It equips sales teams with the tools, proof, and strategic positioning that move conversations forward with confidence. When thoughtfully developed and aligned with real sales needs, enablement content shortens sales cycles, strengthens messaging, and directly improves close rates.

The B2B Marketer’s Guide to Promoting Infographics in 2026

Posted on January 12, 2026 by Jamie Pagett

Infographics are one of the most effective ways to explain complex ideas quickly and clearly. For B2B companies, they transform statistics, workflows, or product comparisons into memorable and sharable visuals. But without a strategic and well-executed distribution strategy, even the strongest graphic can be overlooked. With content volume at an all-time high, promotion matters just as much as design.

Beyond the Blog: New Content Formats That Attract Leads

Posted on October 6, 2025 by Gerri Knilans

Blogs have long been the workhorse of B2B marketing. They build SEO authority and trust, which, in turn, fuels thought leadership and anchors campaigns. But the market has shifted. Audiences are inundated with written content, and their attention is fragmented across channels and formats. That’s why it’s vital for marketers to go beyond the blog and embrace content that actively attracts and converts leads. The most effective formats are already proving their worth across industries.

Blog Like a Pro: How to Generate Endless Corporate Blog Topics

Posted on July 28, 2025 by Gerri Knilans

One of the biggest challenges for corporate marketers isn’t missing deadlines. It’s consistently generating fresh, relevant content to publish. Consistent blogging plays a critical role in boosting brand credibility, visibility, and long-term growth. In fact, companies that blog regularly generate 67% more leads per month than those that don’t. Regular blogging also improves SEO performance by giving search engines more content to index and rank.

Six Myths About Contributed Content—Debunked

Posted on August 12, 2024 by Gerri Knilans

Contributed content, sometimes referred to as guest posts, describes any content published by a media outlet that was written by an individual who is not a journalist. Typically authored by subject matter experts working in the field, contributed content comes in the form of articles and blogs for trade publications, industry journals, magazines, social media, and blog platforms. It can also be video content, interviews, or infographics.

10 Reasons to Publish Content on Medium

Posted on July 29, 2024 by Gerri Knilans

Medium.com is a powerful platform for writers and content creators who seek to share ideas, engage with readers, and earn a bit of money. For B2B thought leaders and marketers, Medium provides an opportunity to cross-promote content, boost brand awareness, establish credibility, and reach new audiences. For individuals, Medium enables authors to post content without having to maintain a personal or professional website. With more than 100 million users and 700,000 paid subscribers, Medium provides a unique opportunity to share content with a vast audience.

Essential Strategies to Avoid Content Fatigue in Your Audiences

Posted on July 1, 2024 by Gerri Knilans

Consistent content development and distribution are essential to staying in touch with target audiences. Of course, when every brand has this goal, there’s a lot of content vying for the attention of prospects, clients, and other stakeholders. Between business and industry news during the workday and entertainment, media, and consumer content during their personal time, it’s easy for audiences to fall prey to content overload. This overkill means that it’s vital to identify the topics and themes that resonate with your audiences.

Best Practices for Unlocking the Power of Contributed Content

Posted on November 13, 2023 by Gerri Knilans

In a time when artificial intelligence and natural language processing can mimic human content creators, now more than ever readers crave high-quality and accurate insights directly from industry experts. As a result, publications that feature content from expert contributors have an edge in connecting with target audiences. Contributed content is a powerhouse when it comes to building your brand’s presence, bolstering credibility and demonstrating your firm’s expertise to an audience in need of solutions.

To Gate or Not to Gate: A Marketer’s Guide to Gated Content

Posted on June 12, 2023 by Gerri Knilans

How do companies attract website visitors and convert them into leads? One tactic is creating and publishing high-quality and high-value content. Effective content marketing answers your audiences’ questions, provides solutions to their challenges, and positions you as an expert in your industry. But simply attracting visitors to your website isn’t enough. To generate viable leads, businesses need to know who is reading their content and how to connect with them outside a digital space.

How to Create Content that Empowers Business Development Teams

Posted on October 17, 2022 by Gerri Knilans

Content marketing plays an important role in the business development process. Its goal is to attract target audiences through the creation and distribution of valuable, relevant and consistent content. The business development team uses this content to build relationships that bring in new customers and drive sales.

12 Online Tools to Step Up Your Content Creation Game

Posted on June 13, 2022 by Gerri Knilans

Content marketing delivers substantial value to an organization. Benefits include increased search visibility, enhanced brand awareness and improved conversion rates. With advantages like those, it’s no surprise that 46 percent of businesses report they want to increase their content creation spending in 2022. As one of the most cost-effective marketing tactics available, content development doesn’t have to break the bank.

Create Powerful Content with These 16 Tips

Posted on August 9, 2021 by Gerri Knilans

Writing is not easy. Writing well is even more difficult. Creating powerful content that resonates with readers involves many steps including concept development, goal setting, collaboration, creativity, research, outlines, drafts and edits.

Is It Time to Revitalize Old Content?

Posted on May 18, 2020 by Gerri Knilans

For some marketing teams, it’s easy to get caught in a hamster wheel of content production. We’re constantly searching for ideas for the next blog, white paper, newsletter, video or webinar. To add to the frenzy, marketers spend time researching the best ways to optimize content, mastering the latest trends and technologies, and identifying the newest outlets that are attracting their target markets. But what about all the old content that already exists?

How Important is Content Length in the B2B Marketplace?

Posted on July 15, 2019 by Gerri Knilans

In the B2B marketplace, we all know that content is king. In fact, 91 percent of B2B marketers use content marketing to reach customers. Further, 72 percent of marketers say content increases engagement and the number of leads companies generate. Quality content showcases expertise, provides a relevant resource to prospects and clients and positions individuals and their firms as thought leaders in their field. No surprises there.

How to Produce Customer-Centric Content that Matters

Posted on February 4, 2019 by Gerri Knilans

Customer service excellence is an initiative that most companies strive to achieve. The first step is to convert prospects into customers. One way to accomplish this goal is by delivering relevant, customer-centric content at every stage of the prospect’s journey.

Evergreen Content: The “What, Why, How”

Posted on October 29, 2018 by Gerri Knilans

Marketers love their jargon. Whether they are talking about authenticity, KPIs or pain points, marketers have a language of their own. The term “evergreen content” is just another example. Sometimes it can be difficult to decipher passing buzzwords from vital marketing initiatives. However, evergreen content is an important concept for marketers to understand and utilize.

How Often Are You Communicating with Your Prospects and Customers?

Posted on February 6, 2018 by Gerri Knilans

Content creation is a must for any business to increase brand awareness. It’s also an important method for communicating with your customers and prospects. In fact in a survey of marketers, 86% of marketers report they are planning to increase the amount of content they publish in 2018. Generating marketing content and distributing it appropriately

How Contributed Content Fuels the Marketing Effort

Posted on December 26, 2017 by Gerri Knilans

It’s no secret that content marketing is a strategy worth investing in, but the success of your content is dependent not only on the message but on its distribution through appropriate marketing channels. A powerful blog, white paper or case study can go unnoticed if it isn’t properly circulated to target audiences. The complicated part is knowing where you will get the biggest bang for your buck. While sharing on social media is a great start, it doesn’t always expose your company and its thought leadership to new and relevant demographics. One effective and often underutilized method of outreach is contributed content or guest posting. As editorial staffs shrink and the demand for content increases, the practice is on the rise, with 61 percent of editors increasing published contributions this year.

Gated Content: A Right Place and a Right Time

Posted on November 20, 2017 by Gerri Knilans

In today’s marketplace, as much as 80% of B2B content is gated. What does that mean? To gate means that specific contact information is required to access content such as a white paper, article, video, ebook or case study. This information usually consists of a name, email address, company, title and possibly a phone number. We’ve all seen it, and most likely, we’ve given up some of our personal information in exchange for a bit of content. But how does gating affect the success and outreach of the specific content marketing asset, let alone the total marketing strategy? Here are the pros and cons of gating content on your website to help determine your decision.

Content Is King…if

Posted on June 15, 2015 by Gerri Knilans

Creating a company’s marketing materials can be nearly as difficult as developing the strategies for the campaigns the materials are intended to support. What used to be relatively straightforward has become increasingly complex. This is because of two main reasons: 1) the number of marketing channels is expanding; and 2) the marketplace expects more personalized

Secrets of Successful Storytelling

Posted on May 18, 2015 by Gerri Knilans

What do great books, movies and marketing campaigns have in common? A great story. With the plethora of advancing technology—including one that limits our thoughts to 140 characters or less—it’s ironic that the hottest trend in marketing might be the ancient art of storytelling. A great story can entertain, inspire, ignite and even move people

Content is King: Cliché or Not?

Posted on May 4, 2015 by Gerri Knilans

Did you know the phrase, “content is king” was used by Bill Gates way back in the 1990s? Isn’t it interesting that 15 years later, we’re still talking about it as if it’s a new phenomenon? Well it isn’t. In 2015, marketing prognosticators think content will be bigger than ever, which is why companies have to

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