Our team has published a blog every week for more than 15 years. The archive stretches back to September 2009, though our history with B2B marketing goes back much further. Looking through those early posts is a reminder of how much writing, the internet, search engines, and audience expectations have changed. Many of those first posts were brief, often topping out around 300 words. While we always strove to provide content of value, some of the topics may have been timely at the moment but have little relevance today. Yet we have never deleted them.
Should Brands Keep Every Blog Post Forever?
