podcasting

Best Practices for Podcast Guests: How to Make a Lasting Impression

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. More than 504 million people listen to podcasts around the globe and almost half of listeners reside in the United States. Research shows that around 144 million Americans ...
New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Have you ever dreamt about writing and publishing a book? Many aspiring authors have a story or message they want to share with the world but don't know where to start. Writing a book takes a monumental investment of ...
groundhog day

Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut

Many of us have seen the classic comedy film Groundhog Day in which Bill Murray stars as a TV weatherman trapped in a time loop, forcing him to relive February 2 over and over again. While it's a hilarious premise ...
Charting the Course: How to Navigate Your Way to Marketing Success in 2024

Charting the Course: How to Navigate Your Way to Marketing Success in 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Staying ahead of the curve is crucial to success. Just as a ...
thought leadership content

20 Ways to Promote Your Thought Leadership Content

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. When experts share valuable insights, compelling viewpoints and answer the most burning questions of their target audiences, they ...
awards

Seven Ways to Amplify Your Thought Leadership with Professional Awards

Congratulations—you just received an award! Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight ...
ab testing

Six Tips for Using A/B Testing to Transform Your Marketing Messaging

No matter how much time and energy we put into our marketing efforts, not every campaign gets positive results. A/B testing is a simple yet effective technique to ensure you use the right messaging to reach your audience and drive ...
press kit

10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Whether you're a business aiming to attract investors, launch a new product, or enhance your brand visibility, or an individual seeking to promote your talents or accomplishments, a well-structured and informative press kit is an indispensable tool for any company ...
AI

Five Reasons Not to Trust AI to Write Your Content

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. As ...
resume

Reinforce Your Personal Brand: Three Tips for a Stronger Resume

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. If it’s been a few years since you’ve updated your resume, or ...
spying on the competition

Spying on the Competition: Three Simple Ways to Gain an Advantage

The best marketers learn from the mistakes and successes of others. Yet, many marketers struggle to find ways to get ahead of the competition in an increasingly crowded marketplace. If you're not already monitoring your competitors, it’s time to start ...
continuing education

Three Free or Low-Cost Continuing Education Opportunities for B2B Marketers

A true professional incorporates lifelong learning into their everyday habits. Setting aside dedicated time for professional development can be challenging but it’s necessary. Fortunately, continuing education no longer means attending conferences or evening classes at a local college. A wide variety ...