It’s supposed to be simple and straight-forward: marketing develops the message that appeals to customers’ and prospects’ needs for products and services; salespeople then focus on motivating people to buy based on those needs. Yet, marketing questions the quality of ...

In 1964, Professor Neil Borden of the Harvard Business School introduced the term “marketing mix,” which he defined as a related group of activities designed to influence buyer behavior. The mix consisted of what is generally referred to as the ...

The traditional way of hiring people ─ placing ads in newspapers and magazines, interviewing a few candidates, selecting someone and hoping that he or she does at least an adequate job ─ just doesn’t work. Recent studies from Michigan State ...

Publishing an e-newsletter is an excellent way to attract sales leads, enhance one’s brand, educate and inform people, maintain contact with clients, announce special events and assume the role of a problem-solver/expert in one’s field. All for a fraction of ...