Virtually, every company continually seeks new clients/customers. The reason is obvious. Without an influx of new business, growth comes to a standstill, and the future of the company will be jeopardized. In the past, small to medium sized businesses relied ...

Ask any company what their pricing strategy is, and the responses are likely to vary considerably. Some will simply quote the fees or prices listed on a rate card, in a catalog or posted online. The establishment of a pricing ...

How does a business decide when to update and redo the company logo and its image in the marketplace? Good question. There are a few factors to consider before investing in this type of marketing initiative. First, when was the ...

The leaders of five major magazine companies (Hearst Magazines, Meredith National Media, Time Inc., Condé Nast and Wenner Media) initiated an ad campaign earlier this year promoting the strength of magazines. These ads have appeared in approximately 100 magazines, reaching ...

Have you ever cringed while watching a television news interview go wrong for the individual being questioned? Whether the reason was due to lack of preparation on behalf of the spokesperson or purported expert, or because the reporter threw in ...

The response by businesses to a down economy is usually retrenchment—the elimination of expenditures viewed as unessential during periods of declining sales and revenue. More often than not, one of the first victims of knife cutting is public relations. This ...

Blogging has been in existence for almost 16 years. According to New York Magazine, Justin Hall, a student at Swathmore College, created the first blog in January, 1994. An online diarist, Jorn Barger, coined the term “Weblog” in December, 1997 ...

If there is one marketing initiative that often generates negative emotions, it is the widespread use of outbound telemarketing campaigns. With its questionable image in the business-to-consumer environment, many business-to-business companies wonder whether telemarketing is still a viable outreach initiative ...

It’s impossible to escape the impact of social media with the ascension of Facebook and Twitter to prominence on the Internet. While these sites were developed as a form of social networking, businesses are beginning to recognize how using these ...

Referrals rank among the most uncomfortable necessities of the business world. Yet, regardless of one’s people skills, most individuals are usually uncomfortable when seeking referrals from valued customers. Why? Because they sense customers may feel imposed upon. By its very ...

Too many websites look like strange hybrids of information, advertisements, and brochures all wrapped up in a video game. Visitors want information, and they want it now. When writing web content, think “short attention span.” As with any advertising medium, you have ...

It’s been over 20 years since thought leaders Jack Trout and Al Ries introduced positioning and branding in the landmark book, Positioning: The Battle for Your Mind. Positioning reflects the perception of a company or product in the mind of ...