It's not unusual for subject-matter experts to consider writing a book at some point in their careers. After all, they believe they have something valuable and important to say and have a desire to share their knowledge, intelligence and/or story ...

Business leaders know the importance of staying connected with their target audience. For marketing efforts to be successful, content must be relevant, engaging and memorable. Better yet, it should get people talking and be so useful that it begs to ...

When people understand their business from the inside-out, they make better decisions that can impact organizational success. This is where business acumen comes into play. It represents the knowledge of how the company operates, how it makes money and each ...

Savvy marketers understand the need for frequent contact with their target audiences, but frequency alone doesn't determine effectiveness. Add the right message and the right medium, and there's a winning combination. Webinars, short for web-based seminars, are an increasingly popular ...

Are you looking for a way to stand out from the crowd as you connect with clients and prospects? If so, one suggestion is to incorporate storytelling in the development of your marketing messages. Storytelling is one of the oldest, ...

The purpose of a corporate press kit (or media kit) always has been to attract the interest of journalists, other media personnel, potential investors and conference and meeting planners. Whether the goal is to announce a new product or service, ...

Why produce case studies? Quite simply… what better way to promote your company without being blatantly self-serving than to demonstrate the success your customers or clients have had using your products or services? When companies see the results you’ve generated ...

What is marketing planning? Simply put, it is the thought process that results in creating a comprehensive outline, which details an organization's efforts to grow the business. It involves a complete understanding of the environment in which the company operates ...

The term “white paper” originated in the English government to indicate the creation of specific yet brief reports. One of the first white papers produced was the Churchill White Paper, written in 1922 about the conflicts that existed in Palestine ...

When companies create or update their websites, they usually have specific goals in mind. They want to showcase their products and services, drive business to their company, enhance their image and earn a reputation as an industry leader. To accomplish ...

In a competitive business environment, it’s especially important to distinguish yourself and your company from the rest of the pack. That’s why becoming the recognized expert or thought leader in your field is essential. To accomplish this, first decide what ...

It’s no secret that the magazine industry is changing. Doomsayers have been predicting its demise for years, especially with the introduction of digital technology. Yet, according to the Association of Magazine Media, the number of consumer magazines grew from 2010 ...