The Science of Words and Unleashing Its Power in Business Communications
Writing is an essential aspect of business communications, and high-quality content can significantly impact a company’s success. While many business professionals appreciate the power of the written word, they do not understand the science behind it. The ability to engage ...
How to Craft Compelling Website Copy: Tips for Success
Effective website copy can transform visitors into leads and leads into customers. Despite its power to convert, website copywriting is often overlooked for other website elements such as design, navigation, user experience, and SEO. In a marketplace where every business ...
Email Marketing Mistakes and Blunders To Avoid
Email marketing is a channel of choice for many marketers, especially in B2B organizations. In fact, 81 percent of B2B marketers say their most used form of content marketing is email newsletters. Furthermore, four out of five respondents to a ...
How to Drive Business Success by Investing in Employees
Businesses that can attract, develop, and retain great employees have a distinct advantage in today’s competitive business environment. As such, when organizations invest in their workforces, they also invest in business growth. Building and fostering an employee-centric workplace can create ...
How to Turn Case Studies into Powerful Marketing Assets
In the B2B marketplace, where credibility and trust reign supreme, case studies are an invaluable marketing tool. These narratives provide real-world evidence of a company’s capabilities, expertise, and value proposition. By effectively showcasing client success stories, companies can significantly impact ...
Becoming a Published Author: How to Choose the Right Book Publishing Format
Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book ...
The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije
Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). Industry editors and society directors, they have 37 years of B2B publishing experience between them. They offered insights essential ...
Trending Topics to Evergreen Content: Three Types of Content that Move Audiences through the B2B Buyer’s Journey
Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products ...
How to Make the Most of Five New Trends in B2B Buyer Behavior
For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. Today, “creating the right content for their ...
Do’s and Don’ts for Establishing Your Expertise as an Immigrating Professional (EB-1 and O-1 Visas)
Millions of people around the globe dream of a life where anyone, regardless of class, race, nationality, or ethnicity, can achieve success, freedom, and equality. The American Dream has evolved over time, but it is an integral part of the ...
Mastering Productivity: How to Harness the Power of Tiny Habits to Achieve Remarkable Results
If you could improve yourself by just one percent each day, at the end of one year, you will be 37 times better than you are right now. This concept of how tiny (or atomic) and incremental change can yield ...
Mobile Optimization by Channel: Key Tips for Reaching Your Customers
With over half of your audiences interacting with your content on mobile devices, mobile optimization is essential for providing a seamless and enjoyable user experience. Audiences expect digital interactions that are fast, functional and accessible. Hitting those marks can mean ...
