Email marketing is a channel of choice for many marketers, especially in B2B organizations. In fact, 81 percent of B2B marketers say their most used form of content marketing is email newsletters. Furthermore, four out of five respondents to a Litmus study of over 2,000 marketers said they’d give up social media initiatives before giving up email marketing. These statistics underscore email’s importance, but to stand out in a crowded inbox, it’s vital that brands avoid common mistakes and blunders.
Email Marketing Mistakes and Blunders To Avoid
