Effective internal communication is vital to the success of any business. In addition to ensuring an effective flow of information between employees, departments and other stakeholders, good communication boosts productivity, enhances employee engagement, and drives progress toward critical goals. In a fast-paced and often virtual workplace, communication is even more essential.
When done well, social media initiatives can help B2B companies increase their online visibility, drive traffic to their website, improve SEO, generate new leads, nurture relationships, and establish thought leadership. By recognizing the common mistakes brands make on social media and knowing how to avoid them, marketers can raise their social media tactics to new heights. Here are the top eight common missteps B2B organizations can make when establishing their brand on social media.
As individuals, teams and businesses set objectives for the coming year, it can be a massive boon to leverage the insights of experts, thought leaders and industry professionals to ensure success. While blogs, podcasts and articles are powerful tools for ongoing education, books are still one of the best and most sustaining ways to enhance a person’s skills and habits. In fact, regular reading is linked to higher income earnings, lower stress levels and improved self-esteem.
Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. The challenges we encountered can shape those plans and provide a solid foundation for seizing the opportunities that lie ahead. Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024.
Effectively showcasing your client success stories is a powerful tool that can significantly impact your brand reputation and credibility. In fact, 70 percent of B2B buyers state that company reputation is the most influential factor when making a purchase decision. As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact.
With the holidays upon us and the new year around the corner, the spirit of giving is in the air. While holiday traditions may not permeate the workplace the same way they do at home, there are many opportunities to bring a spirit of giving into your organization. Small acts of kindness tell your colleagues
Generative AI and natural language processing (NLP) tools such as ChatGPT, Scribe and Google Bard make it easier than ever to access information and push the limits of creativity. For marketers, while AI tools are reshaping the landscape of content creation, it’s important to consider important “do’s” and “don’ts” of using AI to support marketing and content-creation efforts.
LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates. Knowing how to take advantage of these features can be a game-changer for brands looking to reach their audiences in new and engaging ways. Here are eight newly introduced features and updates along with tips on how to leverage them for better engagement with target audiences.
Empathy-based or empathetic marketing is a topic often discussed in the B2C space. Evoking empathy in B2B buyers, however, isn’t always easy. In an environment marked by “professional” and less “emotional” communication, it can be more challenging to connect with buyers on a deeper level. The solution to this challenge starts from building an empathetic culture within the organization.
Expressing gratitude to your clients is more than just a courtesy; it’s a powerful way to strengthen relationships and maintain a positive reputation. As we embrace a spirit of gratitude during the busy holiday months, this time of year is the perfect time to say “thank you” to the people who contribute to your success: your customers. When clients know you’re grateful for their trust, collaboration and ongoing partnership, it strengthens the customer relationship by making them feel appreciated and valued.
In a time when artificial intelligence and natural language processing can mimic human content creators, now more than ever readers crave high-quality and accurate insights directly from industry experts. As a result, publications that feature content from expert contributors have an edge in connecting with target audiences. Contributed content is a powerhouse when it comes to building your brand’s presence, bolstering credibility and demonstrating your firm’s expertise to an audience in need of solutions.
Last week, we introduced eight common mistakes marketers make when crafting press releases. Both amateur and experienced writers can make mistakes, especially when time is of the essence. But a poorly developed news release fraught with typos, inadequate information, broken links and other errors is a sure-fire way for editors and journalists to toss your release. If you want to get your story out to your target audiences and beyond, it’s important to avoid these common errors.
Staying ahead of the competition and maintaining a strong presence in your industry are essential no matter what business you are in. To accomplish these goals, one often overlooked yet powerful tool is the press release. While press releases may seem like relics of a bygone era, they are still incredibly effective for sharing
Video marketing has become an indispensable strategy for brands looking to share insights and connect with target audiences. Amid waves of ever-evolving trends, some marketing professionals still have reservations about whether committing time, budget and other resources to B2B video marketing is a worthwhile investment. Yet, when statistics and buzz around video marketing tout a
Creating content that captures your audience’s attention, engages their emotions and communicates your message is a balancing act. But what if we told you there’s a secret ingredient that can transform your content from dull and forgettable to lively and memorable? That secret ingredient is storytelling. Storytelling by definition is “the vivid description of ideas, beliefs, personal experiences, and life-lessons through stories or narratives that evoke powerful emotions and insights.” It is a timeless art that entertains and educates audiences, regardless of the industry, and can be applied across many communications mediums.
Marketing teams are made up of individuals who wear many hats and possess a wide variety of skills. While it’s common to focus on the hard skills that align with specific marketing tactics such as search engine optimization, copywriting, graphic design or email marketing, there are many soft skills that are essential to building a strong marketing team. Also called people skills or emotional intelligence, these traits distinguish top-of-class marketing professionals from the pack.
No matter what industry you are in, third-party validation and customer reviews are essential for building credibility and driving sales. B2C companies rely on customer reviews to establish brand reputation and social proof about their products and services. B2B businesses can benefit from reviews as well, In fact, research shows that 92 percent of B2B decision-makers are more likely to make a purchase after reading a trusted review.
The B2B sales journey is complex, typically involving multiple small decisions about your brand that lead to a decision to purchase. According to Roy Chitwood, late author of World Class Selling: The Science of Selling and president of global sales training firm Max Sacks International, there are five key impressions that impact B2B decision-making, even if the prospect is not aware of them. By understanding the decisions buyers make throughout their journey, marketers can take strategic actions that meet the needs of today’s B2B buyer.
Google is a mainstay of the modern digital landscape. More than a search engine, the organization offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Savvy marketers understand that Google can be a powerful instrument for organizations to increase visibility and empower their marketing tactics.
When asked about what makes them successful, nearly every professional athlete, author, actor and entrepreneur has one trait in common: confidence. Regardless of the profession, experts often discuss how confidence is an essential quality that empowers them to take risks, challenge the status quo, push past adversity, or get up and try again
Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Attendees and sponsors alike appreciate webinars for their specialized nature, interactivity and accessibility to industry experts.
Trade magazines remain a relevant and powerful medium for companies and individuals who want to establish their thought leadership and gain a competitive edge in their industries. Yet, there are myths surrounding the use of publishing content in trade magazines that prevent individuals and businesses from reaping the benefits of this highly targeted opportunity.
In the vast and complex world of academic publishing, a new and sinister phenomenon has emerged. Predatory academic publishers that masquerade as legitimate outlets pose a significant threat to the integrity of academic research and scholarly dialogue. With the goal of profit over disseminating quality research, opportunistic publishers lure potential authors into submitting their work
The planning and execution of effective marketing require a significant investment of time, effort and money. That commitment can involve days, weeks and even months of research, analysis, design, implementation and testing. But sometimes the best-planned marketing campaigns can fall flat. When hard work goes into a marketing program, it can be difficult to pull
