As individuals, teams and businesses set objectives for the coming year, it can be a massive boon to leverage the insights of experts, thought leaders and industry professionals to ensure success. While blogs, podcasts and articles are powerful tools for ongoing education, books are still one of the best and most sustaining ways to enhance a person’s skills and habits. In fact, regular reading is linked to higher income earnings, lower stress levels and improved self-esteem.
Category: Books
Summer Reading: Seven Books for B2B Professionals
As summer nears, many of us are making travel plans, planning for the second half of the year, and experiencing the fluctuation of school and business schedules. Whether this time of the year brings increased business or relaxation, the summer months are an excellent time to commit to growth and learning.
Writing a B2B E-book? 6 Do’s and Don’ts for B2B Authors
Writing a book may not be the first thing businesses think of when developing a strategic marketing plan. But in today’s competitive marketplace, writing a B2B book (or a B2B e-book) can be an effective way to demonstrate thought leadership and fuel business growth. In addition to establishing credibility as an expert in your field, books create valuable PR opportunities for your brand.