Page 7 – Trade Press Services

What Do Editors Look for in Contributed Content?

Posted on September 6, 2022 by Gerri Knilans

Contributed content refers to any content submitted to a publication or platform by an individual who is not a journalist. This is typically in the form of articles and blogs to trade publications, industry journals, magazines and blog platforms. Contributed content can also be video content, interviews or infographics. Research shows that 92 percent of editors prefer contributed content from industry experts over journalists because these thought leaders can address audience problems with real-world experience from the trenches.

Successful Marketing: 7 Critical Email Marketing Principles

Posted on August 29, 2022 by Gerri Knilans

With the fast pace of technology, it’s easy to keep our eyes on the horizon for the next digital communication trend. That said, at more than 50 years old, email remains one of our most valuable means of communication, especially in business. Thanks to its familiarity, flexibility and cost-effectiveness, email continues to thrive as a formidable marketing channel.

How to Drive Business Growth through B2B Event Marketing

Posted on August 15, 2022 by Gerri Knilans

B2B event marketing has experienced waves of change in recent years, but its value hasn’t waned. During the pandemic, virtual events boomed and accelerated innovation. Hybrid options created new opportunities for audiences across the globe to interact in real-time, whether they were physically present or tuning in via live streaming. While these new event formats enabled people to connect in different ways, nothing can replicate face-to-face interaction. In business, that connection is central to building trust and earning customers’ business.

7 Tips for Successful Marketing in a Recession

Posted on August 8, 2022 by Gerri Knilans

Talk of a U.S. recession is getting louder amongst economists, business leaders and individuals. In fact, most Americans think the country has already entered a recession or will do so within the next 12 months. The ebbs and flows of the economy can be predictable but also can be quickly rocked by events like a pandemic or geopolitical unrest. Because recessions can cause high unemployment rates, business failures and bankruptcies, knowing how to survive an economic downturn is a requirement for business success. That’s where strategic marketing decisions come into play.

3 Best Practices for Becoming a Thought Leader

Posted on August 1, 2022 by Gerri Knilans

One of the best ways to boost credibility, visibility and name recognition is through thought leadership. A thought leader is an expert who shares valuable insights and strong points of view in ways that influence others. To answer the most burning questions of their target audiences, thought leaders tap into their talent, passion and experience.

5 Opportunities for Content Marketing Automation

Posted on July 25, 2022 by Gerri Knilans

According to the State of Content Marketing 2022 Global Report by Semrush, 97 percent of respondents agree content marketing is an important part of their overall marketing strategy. But creating consistent and compelling content that connects meaningfully with target audiences is no easy task. It takes specific expertise, a clear vision, ongoing commitment and, most importantly, time. When integrated successfully, content marketing automation technology helps marketers streamline repetitive tasks and generate more and better leads.

How to Turn Influencer Marketing into a B2B Asset

Posted on July 18, 2022 by Gerri Knilans

Typically, the term, “influencer” brings to mind celebrities and social media stars using their platforms to showcase and endorse consumer products to large audiences. These influencers have a dedicated social following and are considered authorities in their fields. In the B2C world, this form of social proof can yield incredible results for brands.

How to Boost Employee Engagement with Marketing Communications

Posted on July 11, 2022 by Gerri Knilans

Employee engagement is one of the most crucial drivers of organizational success. For the first time in a decade, employee engagement saw a decline in 2020. It hasn’t stopped dropping since, according to a survey by Gallup. The survey measured employee engagement by asking about specific workplace elements as they link to organizational outcomes. These elements included profitability, productivity, customer service, retention, safety and overall wellbeing.

9 Common Subject Line Mistakes that Kill Your Email Open Rates

Posted on July 5, 2022 by Gerri Knilans

Email marketing is a channel of choice for many marketers, especially in B2B organizations. According to the Litmus 2020 State of Email Report, which surveyed more than 2,000 marketers, four out of five respondents said they’d give up social media initiatives before giving up email marketing. Mastering the channel includes many skills, not least of which is the subject line.

Why Every B2B Brand Needs Earned Media

Posted on June 27, 2022 by Gerri Knilans

Of the various types of media available to marketers, earned media might seem the most difficult to predict and control. It’s one thing when an organization creates its own content, pays for media coverage and shares it across multiple marketing channels. It’s far more powerful when authentic, authoritative and third-party sources mention your brand and share your thought leadership.

How to Build an Effective Keyword List for Your Marketing Content

Posted on June 20, 2022 by Gerri Knilans

A keyword list is a critical element of a successful content marketing strategy. In addition to driving organic traffic to company websites and enhancing SEO, keywords provide a roadmap for content creation by identifying and communicating the topics that connect prospects and customers with an organization. When keywords are used correctly in website content, digital ads and other online marketing materials, marketers can increase brand visibility, boost website authority and showcase thought leadership.

12 Online Tools to Step Up Your Content Creation Game

Posted on June 13, 2022 by Gerri Knilans

Content marketing delivers substantial value to an organization. Benefits include increased search visibility, enhanced brand awareness and improved conversion rates. With advantages like those, it’s no surprise that 46 percent of businesses report they want to increase their content creation spending in 2022. As one of the most cost-effective marketing tactics available, content development doesn’t have to break the bank.

Mobile Optimization: 5 Reasons to Create a Mobile-First Experience

Posted on May 31, 2022 by Gerri Knilans

According to a recent survey, the average American mobile phone user spends approximately three hours on their device every day. As technology evolves, we become increasingly dependent on our mobile devices for communication, information, entertainment and transactions. In fact, 42 percent of users consider their mobile devices the most important resource in their purchasing process.

Is Your Company Missing Out on the Benefits of Guerrilla Marketing?

Posted on May 23, 2022 by Gerri Knilans

When B2C companies want to create a buzz, attract media attention or take their messaging viral, they may turn to guerrilla marketing tactics. This generally involves using unconventional methods that evoke surprise, wonder or shock in their target audiences.

How to Create a Video Marketing Strategy: Checklist for Success

Posted on May 9, 2022 by Gerri Knilans

The average person spends an estimated 100 minutes per day watching videos online. Video production and accessibility have boomed as streaming capabilities have grown across a wide variety of devices and mediums. People respond to video for good reason: it is eye-catching, attention-getting and proven to help viewers gather and retain information.

6 Fatal Blogging Mistakes and How to Overcome Them

Posted on May 2, 2022 by Gerri Knilans

Blogs are a digital marketing medium that is now over 30 years old. When done right, they can increase a company’s credibility, boost brand awareness, showcase thought leadership, enhance SEO and drive lead generation. Yet, some organizations still struggle to maximize this cost-effective and longstanding

Work Smarter Not Harder: 8 Tips to Master Daily Productivity

Posted on April 25, 2022 by Gerri Knilans

8 Habits of Highly Productive Professionals It may be tempting to think of highly productive people as robots or workaholics. But the truth is that we all have the same 24 hours on any given day. Highly productive people simply have a system for getting more done in the time they have. Here are the

3 Customer Expectations Every Marketer Needs to Understand to Drive Business Growth

Posted on April 11, 2022 by Gerri Knilans

Every business wants to meet the expectations of its customers. From product offerings to customer service to marketing, the clients’ needs and expectations come first. With ongoing advancements in technology and an ever-changing business and societal landscape, understanding and maintaining that standard is no simple task.

What Best-in-Class Marketers Do Differently: How to Cultivate Value Creation

Posted on April 6, 2022 by Gerri Knilans

As the pace of Marketing transformation accelerates, marketers are tackling the hardest task of all: creating value that improves organizational results. Business author Eric Jorgenson says value creation is the foundation for business. In fact, Marketing’s fundamental mission is to create customer-centric profitable growth. A high-performing Marketing function adds tremendous value toward achieving business goals and informing

Don’t Fall Prey to These 5 Content Marketing Misconceptions

Posted on April 4, 2022 by Gerri Knilans

With 92% of marketers reporting that their companies view marketing content as a business asset, getting content right is not always easy, but it is essential. Sometimes marketers become overwhelmed by passing trends, conflicting industry advice and widespread misinformation. Also, they get stuck in old ways if they’re not continually reviewing and applying best practices in an ever-changing industry. To keep your content marketing efforts on track, it’s important to avoid today’s common content marketing misconceptions.