In a digital world, direct mail may seem like an outdated marketing tactic. But direct mail is still an excellent way to connect with your target audiences and communicate your unique corporate advantage in a stand-out way. Thanks to digital ...

Marketers frequently talk about being agile in a constantly changing marketplace. Small shifts are generally easy, but when big things happen, marketing efforts require a larger course correction. When crisis strikes, some companies may react by reallocating budgets and shifting ...

Creating and promoting your brand’s content can seem like an overwhelming task. But 93 percent of successful marketers can’t be wrong. The best marketers know that great content has compounding benefits including greater brand awareness, improved search-engine rankings, enhanced relationships ...

If you are like most B2B marketers, you know content marketing is a must-do initiative in today’s digital marketplace. Whether you are trying to convince leadership that content marketing is a valuable strategy or just looking to enhance your expertise, ...

Effective January 1, 2020, companies that serve California residents and businesses need to comply with new regulations regarding consumer privacy. The California Consumer Privacy Act (CCPA), like the European Union’s General Data Protection Regulation (GDPR) that went into effect this ...

It’s hard to believe, but the year will be over in just a few weeks. Despite the hustle and bustle of the holiday season, typically, there is downtime in the business world. Clients and prospects are less available, phones are ...

As the old adage goes, you can’t manage what you can’t measure. That’s especially true in marketing. Some companies use advanced (and expensive) platforms and programs to measure their progress and optimize strategies. While there’s no question these systems help, ...

B2B marketing is evolving at an unprecedented rate. Customer expectations are at an all-time high, competition is on the rise, the marketing mix is changing and marketers are drowning in data. With so many audiences, mediums and technologies, it’s easy ...

Creating a consistent brand image throughout all marketing touch points is essential to any company’s success. Although you may be very familiar with your company’s mission, values, logo, website and marketing materials, is everyone in your organization on the same ...

The B2B marketing industry moves at lightning speed. Buying cycles are getting more complex, digital marketing is increasingly important, and the expectations of prospects and customers are ever-changing. While marketers realize the importance of communicating with their target audiences, it ...

One of the greatest challenges for any marketer is creating fresh, dynamic and interest-generating content consistently. When done well, marketing content can attract the attention of new audiences, support lead generation, engage existing customers and move prospects through the sales funnel. Additionally, fresh ...

We’ve all heard the saying, “If you want something done right, do it yourself.” But when it comes to producing articles, white papers, case studies, blog posts, email marketing, website content and more, outsourcing content creation can save you time ...