15 Ways to Promote Your Thought Leadership Content
Thought leadership content helps you increase marketplace visibility, develop a competitive edge and become a recognized leader in your industry. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends ...
10 Ways to Generate Fresh Ideas for Marketing Content
Ever feel like you’re in a content rut? Or perhaps you are faced with a deadline for an article or blog and have no idea what topic to cover. As marketers and content creators, we write every day both for ...
B2B Referral Marketing: What It Is and How to Do It
Referral marketing is the holy grail in B2B sales. In fact, there’s no more reliable way to grow any business than through referrals—but only if it's done in a strategic manner. Unfortunately, many marketers overlook this opportunity to fill the prospect ...
Eight New Year’s Resolutions You Should Make (and Keep) for 2021
It’s a new year and individuals and businesses around the world are looking to 2021 for a fresh start. Chances are you’ve already set personal goals and made resolutions. But now is the perfect time to do the same for ...
5 Marketing Lessons We’ve Learned in 2020 and How To Use Them in 2021
We all agree that 2020 will be a year to remember. There were plenty of surprises—the majority of which wreaked havoc on business and society. As a result, marketers had to learn to adapt, innovate and roll with the punches. Although ...
Make Your Holiday Emails Stand Out: The Do’s and Don’ts of Holiday Email Marketing
With the holidays upon us, many businesses send out seasonal emails to customers, prospects, vendors and other stakeholders. While B2C companies flood our inboxes with sales and holiday promotions, B2B holiday marketing is markedly different. This represents an ideal time ...
Marketing Planning in Uncertain Times: 6 Tips for Success
Traditionally, fall is when companies forecast, budget and strategize for the coming year. While this should be the time for putting marketing strategies in place, we are surrounded by uncertainty that may drive many businesses to hold off on planning. While this ...
5 Ways to Reheat Cold Sales Leads
You’ve been engaging with a prospect for months. They are opening your emails, taking your calls and may have even requested a proposal or agreement. But all of the sudden, they seem to fall off the face of the earth ...
5 Reasons Why You Need Podcasts In Your Marketing Strategy
When podcasts appeared on the scene in the early 2000s, they were a niche format for hobbyists and techies. Today, podcasts attract 104 million listeners every month and the numbers continue to rise. One of the biggest changes to podcasting ...
Four Ways to Update Your Inbound Marketing Arsenal
For some companies, business screeches to a halt during the summer months. Summer vacations can result in reduced sales staffs and the inability to reach prospects and customers. But on top of a normal summer slowdown, the effects COVID-19 have ...
B2B Marketing After COVID-19: What Will Change?
We don’t know when our “new normal” will end, but it’s safe to say B2B marketing has changed as a result of COVID-19. As we shift toward recovery, what will permanently change? What will stay the same? Predicting the future ...
10 Reasons Why Direct Mail Isn’t Dead
In a digital world, direct mail may seem like an outdated marketing tactic. But direct mail is still an excellent way to connect with your target audiences and communicate your unique corporate advantage in a stand-out way. Thanks to digital ...
