Seven Marketing Lessons from the Pages of Dr. Seuss
Marketing and storytelling go together like green eggs and ham. The author of over 60 children’s books, Theodore Seuss Geisel (better known as Dr. Seuss) shaped millions of childhoods around the globe. But is there something in his work that’s ...
Five Marketing Strategies to Boost Your Customer Retention
B2B marketing is competitive. Coupled with the lengthy sales cycle, the investment you need to make in acquiring a new customer can be quite high. In fact, it costs five times as much to acquire a new customer as it ...
Your Marketing Strategy Needs These Five Pieces of Content
Content marketing is a powerful promotional strategy for businesses of all sizes and industries. Unlike traditional marketing, which is self-promotional, content marketing attracts, engages and retains prospects and customers through the consistent distribution of valuable, relevant and compelling content. Benefits ...
Testimonials: How to Use What People Say About You to Produce More Leads and Close More Deals
When making a purchasing decision, it’s the recommendations of others that have the greatest influence. Whether testimonials come from friends, peers or anonymous strangers, a word-of-mouth endorsement helps us form opinions. When it comes to marketing, testimonials offer a candid ...
How to Conduct a Content Audit in Just a Few Hours
Many marketers dread the idea of a content audit. They fear the process will be tedious and time consuming. Also, in an environment where marketers are on overload and are expected to do more with less, the task tends to be ...
B2B Marketing Trends for 2019 and Beyond
As 2018 comes to a close, it’s time to pay attention to “what’s hot” for the coming year. The most successful marketers plan ahead, anticipate marketplace changes and capitalize on trends before their competitors. Although it’s impossible to predict the ...
7 Steps to Creating Guest Blogs that Deliver Results
Guest blogging is one of the best ways to expand your company’s marketing reach. Yet it is one of the most under-utilized strategies among B2B marketers. While some see guest posting as simply an opportunity to link visitors to your ...
10 Tips for Creating Case Studies that Stand Out
Case studies are one of the most effective ways to educate and persuade savvy B2B buyers to buy your products or services. Case studies are perceived as having more credibility than other sales or marketing tactics and demonstrate success through real-world ...
How a Single Trade Publication Article Can Deliver an ROI of 300%
While mass media publications have widespread readership, the targeted nature of trade publications makes them even more important to marketers. In a traditional marketing approach, ad placements in trade magazines help establish brand awareness, announce new products and services, and ...
The Five Books that Can Elevate Your Marketing Strategy and Career
As a busy marketer, it can be difficult to keep up with the latest information, trends and technologies. But a true professional embraces lifelong learning. Reading for professionals means more than picking up a newspaper or subscribing to a blog ...
Summer Fixes for the Savvy B2B Marketer
During the business lull often brought by summer, B2B marketers have a unique opportunity to plan for fall and the rest of the year. Summer is the perfect time to rev up marketing efforts, polish or complete marketing projects, plan ...
GDPR and Its Implications for the B2B Marketer
The General Data Protection Regulation (GDPR) initiative is top of mind for most B2B marketers. Why? It requires companies to take specific actions related to updating privacy policies and website cookies. Specifically, it is a ruling intended to protect the ...
