Corporate branding is the foundation of an effective marketing strategy. A company’s brand is the collection of its messages, voice, values, mission, vision and visual identity. But branding isn’t just for companies. Professionals and thought leaders have their own story ...

While Google keeps marketers on their toes with regular algorithm changes, one thing stays consistent for brands that want to optimize their digital content for internet search: keywords. Whether you have a formal SEO strategy or are looking to organically ...

The benefits of blogging are undeniable. When companies produce a quality blog, they can enhance brand awareness, build credibility, boost online traffic and attract new leads. Just as blogging on your own company’s website has measurable benefits, a guest blogging ...

We made it. Beyond mask mandates and widespread availability of COVID vaccines, 2021 gave us a new president, Richard Branson and Jeff Bezos rocketing into space, and “cancel culture,” in what may be the most turbulent year of our lives ...

The most successful marketers plan ahead, anticipate marketplace changes and capitalize on trends before their competitors. Although it’s impossible to predict the future, it is essential to plan for it. Here are three trends to watch for and build on ...

Editors have a lot on their plate. They create and manage editorial calendars; deal with multiple writers, contributors, reviewers and other internal staff; develop story ideas; edit content and oversee the production process. When working with editors of B2B publications, ...

Defining and refining your brand identity shouldn’t be seen as a “fluff” exercise, frequently put off against competing priorities. Instead, creating a solid brand identity is the critical foundation for articulating value in all areas of the company including marketing, ...

Long-form content, such as a bylined article, is effective but producing it can be time-consuming and may require additional resources. As marketers, our most precious resource is time. So, what can a busy marketer do to create powerful content? Repurpose ...

According to the Content Marketing Institute, blogging is the number-one most common B2B content marketing activity, with 93 percent of those surveyed saying blogs produced the best overall results for their organizations. Even in the age of social media, blogs ...

Google is always changing its algorithms, but its new Page Experience update will change the way your site is evaluated for search rankings. The new criteria will assess how good (or bad) a user’s experience is and rank it accordingly ...

Email marketing is one of the most valuable and cost-effective marketing methods available today. Your subject line represents your first (and possibly last) chance to make a good impression. That’s why mastering the art of the subject line should be ...

To seasoned marketers, “advertorial” might sound like a dirty word. Traditionally, advertorials were content-based, paid advertising carefully disguised to look like a “real” article or editorial content. If you’ve ever seen an article with the word “sponsored” or “advertisement” at ...