Video Archives - Trade Press Services

How AI Is Changing B2B Video Marketing

Posted on December 1, 2025 by Gerri Knilans

Marketing videos once required days, if not weeks, to produce, often stretching budgets without delivering measurable ROI. Personalization was difficult, production cycles were long, and metrics lagged behind goals. Now, artificial intelligence (AI) is creating new opportunities. AI helps marketing teams do more with fewer resources. It helps create high-quality, data-driven, personalized video content at scale. All while spending less time, money, and energy.

How Video Is Transforming B2B Marketing: Top Trends to Watch

Posted on January 27, 2025 by Gerri Knilans

The numbers don’t lie—viewers retain a staggering 95 percent of a message when watching it on video, compared to just 10 percent through text. Unsurprisingly, 68 percent of marketers who aren’t using video are planning to jump on board this year. With video’s ability to capture attention and drive retention, it’s clear that video marketing is a game changer for B2B businesses.

Mastering B2B Video Marketing: 10 Types of Videos that Drive Marketing Success

Posted on May 13, 2024 by Gerri Knilans

Video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. The dynamic and versatile medium helps B2B companies connect with decision-makers effectively.

According to Wyzowl’s Video Marketing Report, individuals watch an average of 17 hours of video content each week. Brands that leverage video to connect with their target audiences can meet individuals where they are across the channels they already interact with. By producing a diverse range of video styles, from product demos to thought leadership interviews, B2B marketers drive engagement, build credibility, and accelerate business growth.

Today’s B2B Video Marketing Trends and the Statistics that Back Them Up

Posted on October 23, 2023 by Gerri Knilans

Video marketing has become an indispensable strategy for brands looking to share insights and connect with target audiences. Amid waves of ever-evolving trends, some marketing professionals still have reservations about whether committing time, budget and other resources to B2B video marketing is a worthwhile investment. Yet, when statistics and buzz around video marketing tout a

Explainer Videos: What They Are, Why You Need One and Keys to Success

Posted on June 5, 2023 by Gerri Knilans

With countless marketing channels at our fingertips across social platforms, apps, and the internet, capturing and retaining the attention of target audiences are more challenging than ever before. With an overwhelming volume of information reaching prospects daily, marketers are always searching for innovative ways to stand out from the crowd and effectively convey their message to the people who need it most. One powerful tool to accomplish this is known as the “explainer video.”

How to Create a Video Marketing Strategy: Checklist for Success

Posted on May 9, 2022 by Gerri Knilans

The average person spends an estimated 100 minutes per day watching videos online. Video production and accessibility have boomed as streaming capabilities have grown across a wide variety of devices and mediums. People respond to video for good reason: it is eye-catching, attention-getting and proven to help viewers gather and retain information.

Boost Your Brand Presence with Eight Types of Video

Posted on May 24, 2021 by Gerri Knilans

As consumers, our time spent on virtual platforms continues to grow. Not surprisingly, video has become an essential tool for garnering marketplace attention. With 92 percent of marketers saying that video is an important part of their marketing strategy, the types and functions of video marketing have evolved. Further, marketers using video grow revenue 49 percent faster than non-video users. Have you incorporated video into your marketing strategy yet?

The 5 Do’s and Don’ts of Video Marketing

Posted on July 18, 2016 by Gerri Knilans

Video marketing is hot. It’s dynamic, engaging and delivers brand messages in a meaningful and memorable way. In fact, according to a 2015 survey, “75% of marketers are creating custom videos for their target audiences.” As the use of video marketing expands in B2B and B2C markets, use the following five suggestions to take advantage

Five Types of YouTube Videos Every Company Needs

Posted on August 5, 2014 by Gerri Knilans

Is your company using YouTube as part of its social media campaign? If not, it should be. Is your company using YouTube as part of its social media campaign? If not, it should be. While not as ubiquitous as Facebook, Instagram or Twitter, YouTube is the go-to destination for posting videos, whether they’re family home

A Song for the Grammar Police

Posted on July 27, 2014 by Gerri Knilans

Grammar fans, we have our song. Attention grammar-philes: Every now and again, pop culture delivers something of value to those who toil in the trenches of the business world. Celebrity culture is usually far removed from marketing meetings and mission statements, but this summer a bit of fun and inspiration has come from an unlikely

Xrtranormal May Have Actual Productive Uses!

Posted on February 21, 2011 by Gerri Knilans

You may have heard of Xtranormal—the website that provides users with tools to create animated videos complete with multiple actors, sets, dialogue and sound effects. Companies such as Geico have used Xtranormal to create TV commercials, and homemade Xtranormal videos are all over the Internet. Known for the comically awkward, stiff dialogue and humorous gestures

Add Video to Your Tool Belt

Posted on January 31, 2010 by Gerri Knilans

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