Four Must-Keep Resolutions for B2B Marketers in 2023

At the beginning of each year, opening a new calendar marks a fresh start for many. It’s common to kick off the year with personal New Year’s resolutions to shape goals and focus for the next 12 months. By nature, marketers are ambitious, optimistic and forward-thinking. Setting (and achieving) goals is part of our DNA. To continually evolve and grow in an increasingly competitive environment, B2B marketers need to identify opportunities, make promises and institute change.

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7 Podcasts Every Marketer and Business Leader Should Listen To

The popularity of podcasts continues to grow and doesn’t show signs of slowing. In fact, in 2021, there were 383.7 million podcast listeners globally and it is predicted that number will climb to around 424 million by the end of 2022. Listeners seek out podcasts for ease of access, entertainment and personal growth. For marketers and business leaders, podcasts offer an opportunity to stay up to date about trends, best practices, predictions and insights from industry thought leaders.

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The Importance of Cultivating a Workplace Gratitude Culture

The holiday season is the ideal time to reflect on the year and consider everything we’re grateful for in our lives. Practicing gratitude in our personal lives is a key ingredient to self-care and happiness. What about practicing gratitude at work? Injecting gratitude into the workplace—not just at this time of year but year-round—can have a more dramatic impact than you might imagine.

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Remote Work in 2022: Seven Statistics You Need to Know

Remote work isn’t a new concept, but the COVID-19 pandemic accelerated our adoption of remote business options. This made the reality of remote work a viable choice for organizations and employees alike. Despite this change, many industries still struggle to find the right balance between employee priorities, business goals and technological capabilities. These seven statistics show us the state of remote work for 2022 and beyond.

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5 Experts Share Do’s and Don’ts of Being a Leader

There are countless books, articles, blogs, videos, events and courses that aim to help individuals become better leaders. Why are there so many? Because every organization needs an authentic leader who serves as a role model and exhibits the behaviors and mindset that help deliver on the company’s vision, mission and values. True leaders are always trying to improve their skills to best influence and impact the success of their team, employees or other stakeholders. Here are five do’s and don’ts from the experts.

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Promote Positivity in the Workplace with These 11 Tips

We’re all busy people. Sometimes it’s due to competing priorities, being short-staffed or just trying to meet the requests and expectations of peers, managers, vendors and other stakeholders. In the process, it’s easy to get caught in a hamster wheel of activity and lose sight of the positive experiences in our daily work lives.

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The Five Ws (and 1H) to Successful Public Speaking

speaking engagements

Speaking at tradeshows, conferences, webinars, podcasts and other events provides many opportunities for thought leaders to showcase their expertise. By sharing engaging, empowering and authentic stories, speakers gain name recognition and credibility with prospects, customers and other influencers. Not only does public speaking build brand awareness, but it’s also a direct way to create a good first impression, build trust and establish opportunities to develop ongoing relationships.

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Practice Holiday Self-Care With These 10 Ideas

For many, the holidays represent fun, festivity and excitement, but for others, the season creates its fair share of stress too. Impending deadlines, year-end reconciliations, unfinished projects or incomplete goals add to an already long to-do list—this on top of gift giving, holiday travel and family visits. With so much to do, it’s no wonder that many of us feel overwhelmed. That said, the holidays are here to remind us to slow down, take a moment to breathe and enjoy time with our loved ones.

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Here’s How To Make Remote Workplaces Viable

The traditional 9-5 workplace is becoming less common. Remote office technology has taken down the office walls. According to a recent study, 70% of people work remotely at least once a week. For millennials, flexible work hours and business days are essential, and 64% of the younger generation say they are willing to quit their job if it lacks flexibility. With the traditional office structures diminishing, how do we ensure productivity as employers and individuals in remote workplaces?

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I’ll Get to it Tomorrow: The High Cost of Procrastination

Procrastination

What’s the busiest day of the week? Tomorrow. And what’s the busiest time of day? Later. In our fast-paced lives where competing and increasing priorities are rampant, it’s easy to procrastinate. Most of us are guilty of it—delaying and putting things off—but there’s a cost to that behavior, whether it’s in our personal or business lives.

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How to Turn New Year’s Resolutions into Habits

habits

Most people start the New Year with personal goals—to lose weight, to go to the gym more consistently, to complete household projects, etc. The same is true for people in business. They want to procrastinate less, increase performance, learn a new skill and communicate more effectively. So how do these goals or New Year’s resolutions turn into a reality? The answer lies in forming new habits.

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Creating a Personal Differential in the Workplace

With high school and college graduations in full swing, it won’t be long before recent grads flood the market with their attempts to nail down their “dream” jobs or at least get a foot in the door to start their careers. At the same time, many individuals already in the workplace have been displaced through

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Tunnel Vision Results in Lost Opportunities

.  According to the Oxford dictionary, opportunity is “a set of circumstances that makes it possible to do something”. The opposite of opportunity is a challenge, obstacle or problem that gets in the way of seeing and acting upon new possibilities. Enter the concept of tunnel vision. In some cases, tunnel vision comes from an

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