More and more of the day’s news is being reported by rank amateurs. That’s right—rank amateurs: sheer, utter, total non-professionals, with no training in digging up the story or writing it up once they have it. This is not entirely a bad thing. In the world of smart phones and the Internet, amateurs can be
Category: Marketing
Media Observations
FTC to investigate Apple Since Gerri Knilan’s first post on the iPad, the Federal Trade Commisson has decided to launch an investigation into Apple’s policy of not allowing makers of competing devices to gather data from their ads on the iPad, iPhone, and iPod Touch. This data is considered indispensable, because it reveals how effective
