Most of us don’t remember when Detective Joe Friday from television’s Dragnet series in the 1950s said, “All we want are the facts, ma’am.” This phrase, and its truncated version, “Just the facts, ma’am”, are pop culture buzz-phrases, surviving for more than a half-century. Ironically, the early days of television (and radio) were a time
Category: Marketing
Sell the Sizzle
About five years ago, Copyblogger Media CEO Brian Clark posted an entry on the copyblogger.com site titled “Discover Your Hidden Remarkable Benefit.” While the wording is a little cumbersome, a “remarkable hidden benefit” is something that sets your company apart from the competition. Clark gives two real-world examples of hidden remarkable benefits, those of Schlitz beer
Five tips for would-be reporters
More and more of the day’s news is being reported by rank amateurs. That’s right—rank amateurs: sheer, utter, total non-professionals, with no training in digging up the story or writing it up once they have it. This is not entirely a bad thing. In the world of smart phones and the Internet, amateurs can be
Media Observations
FTC to investigate Apple Since Gerri Knilan’s first post on the iPad, the Federal Trade Commisson has decided to launch an investigation into Apple’s policy of not allowing makers of competing devices to gather data from their ads on the iPad, iPhone, and iPod Touch. This data is considered indispensable, because it reveals how effective
