Marketing technology Archives - Trade Press Services

How to Make Marketing Automation Work: Avoid Six Common Pitfalls

Posted on November 24, 2025 by Gerri Knilans

Marketing automation has become ingrained in B2B business. Research shows that 91% of companies say that marketing automation is essential to their businesses. But merely implementing automation tools doesn’t mean they’re being used effectively. Many teams continue to make the same mistakes. But with tightening budgets, economic uncertainty, and rising performance expectations, automation that fails to deliver measurable results quickly becomes a costly liability.

Marketing Content: When To Use Generative AI and When Not To

Posted on December 11, 2023 by Gerri Knilans

Generative AI and natural language processing (NLP) tools such as ChatGPT, Scribe and Google Bard make it easier than ever to access information and push the limits of creativity. For marketers, while AI tools are reshaping the landscape of content creation, it’s important to consider important “do’s” and “don’ts” of using AI to support marketing and content-creation efforts.

The Power of Automation: How to Transform B2B Marketing with Artificial Intelligence

Posted on March 13, 2023 by Gerri Knilans

Some of today’s biggest brands use artificial intelligence (AI) tools to gain a competitive edge. AI can sift through customer data, target paid ads, personalize user experiences and facilitate decision-making. With more than a third of companies reporting the use of AI in their business in 2022, marketers who take advantage of AI tools can stay a step ahead of the competition.

What Marketers Need to Know About Hybrid Events

Posted on February 13, 2023 by Gerri Knilans

Marketing events and in-person experiences have faced some rocky challenges in recent years, but 2023 is shaping up to be a comeback year. In fact, 90 percent of B2B marketers and 70 percent of B2C marketers executed at least one in-person, hybrid or virtual event in the second half of 2022, and most anticipate their event marketing budget will increase this year. Common B2B events include seminars, webinars, thought leader speaking engagements, trade shows, career development programs, exhibitions and conferences.

7 Podcasts Every Marketer and Business Leader Should Listen To

Posted on December 19, 2022 by Gerri Knilans

The popularity of podcasts continues to grow and doesn’t show signs of slowing. In fact, in 2021, there were 383.7 million podcast listeners globally and it is predicted that number will climb to around 424 million by the end of 2022. Listeners seek out podcasts for ease of access, entertainment and personal growth. For marketers and business leaders, podcasts offer an opportunity to stay up to date about trends, best practices, predictions and insights from industry thought leaders.

Is AI Content Creation a Gimmick or Invaluable Marketing Tool?

Posted on October 24, 2022 by Gerri Knilans

Artificial intelligence (AI) makes it possible for machines to think like humans, mimic their actions and learn from their experiences. AI is continuously evolving and is seen in a variety of applications and industries. From chatbots to smart speakers like Alexa or Siri, AI can process language, operate vehicles, manage healthcare, automate investing, adjust home comfort settings and recommend music and videos.

Mobile Optimization: 5 Reasons to Create a Mobile-First Experience

Posted on May 31, 2022 by Gerri Knilans

According to a recent survey, the average American mobile phone user spends approximately three hours on their device every day. As technology evolves, we become increasingly dependent on our mobile devices for communication, information, entertainment and transactions. In fact, 42 percent of users consider their mobile devices the most important resource in their purchasing process.

How to Streamline Marketing Using Automation Technology

Posted on November 1, 2021 by Gerri Knilans

Marketing automation technology, when integrated successfully, helps companies streamline repetitive tasks, generate more and better leads, nurture existing leads and distribute personalized messaging across varied channels. As a result, marketers can increase efficiency, get better data and grow revenue faster. When incorporating marketing technology into your marketing plan, there are four types of automation to consider.

6 Statistics to Consider When Thinking About a Podcast

Posted on May 10, 2021 by Gerri Knilans

The number of podcasts is on the rise. Podcasts, which are digital and conversation-based series, are popping up in countless categories. Whether you are considering starting your own podcast or being featured as a guest on an established show, a podcast strategy should be an essential component of your marketing communications plan.

Adaptability: The Name of the Game in Event Marketing

Posted on September 28, 2020 by Gerri Knilans

While event marketing looks different in 2020 (and perhaps into the future), it doesn’t mean it is any less powerful. If anything, buyers and sellers are looking for more effective and efficient ways to connect. For organizations whose lifeblood is event marketing, consider some of these alternative methods in our new normal environment.

A Quick Guide to Marketing Podcasts

Posted on April 8, 2019 by Gerri Knilans

As marketing professionals, we need stay on top of trends, news and industry insights to maintain a competitive edge. Yet, it can be hard to find the time needed to consume all the relevant content that crosses our paths. Enter podcasts, also known as digital, conversation-based series. They are the new form of talk radio.

15 SEO Terms Every Marketer Needs to Know

Posted on February 11, 2019 by Gerri Knilans

Search engines are fast becoming the preferred mode of delivering information to consumers of all types and ages. In fact, only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. That’s why as marketers, we need to harness the power of search engines and boost our knowledge and understanding of SEO terms and their significance.

The Future is Now: Marketing Technology of Today and Tomorrow

Posted on November 5, 2018 by Gerri Knilans

Choosing the right marketing technology investments is difficult. Considerations include short-term needs, long-term goals, budget, resources, ROI and more. Additionally, it is essential that involved staff members understand the technology, its capabilities and functions. There are certain mainstays we can agree on (email, websites and CRM systems), but with the ever-changing world of technology, new, trending and experimental tech can be risky.

4 Essentials of Marketing Technology

Posted on June 8, 2015 by Gerri Knilans

Is there any company in business today that doesn’t use some form of marketing technology to conduct business? Probably not. But the usage varies from company to company depending on where the company is in its evolution, its size and structural format, the industry it’s in and the target markets it serves. In general, the

Warning! Do You Have a Computer Backup System?

Posted on December 15, 2014 by Gerri Knilans

We all know we are supposed to perform computer backups regularly. Just ask any company that experienced a computer failure, or ask any backup company, and you will hear the horrors of data loss. The statistics vary depending on the number and type of companies surveyed, but the issue is the same: regardless of the