Blogs Archives - Trade Press Services

Blog Like a Pro: How to Generate Endless Corporate Blog Topics

Posted on July 28, 2025 by Gerri Knilans

One of the biggest challenges for corporate marketers isn’t missing deadlines. It’s consistently generating fresh, relevant content to publish. Consistent blogging plays a critical role in boosting brand credibility, visibility, and long-term growth. In fact, companies that blog regularly generate 67% more leads per month than those that don’t. Regular blogging also improves SEO performance by giving search engines more content to index and rank.

Reflecting on Success: The Most Popular Trade Press Services Blogs of 2024

Posted on December 30, 2024 by Gerri Knilans

As 2024 comes to a close, we’re taking a moment to reflect on the year’s most popular blogs on the Trade Press Services website. From actionable advice to thought-provoking insights, these posts captured the attention of B2B marketers, business leaders, and industry experts. Here are some of the topics that resonated most with our audience this year.

What Topics Resonated with Your Target Audiences in 2022?

Posted on December 26, 2022 by Gerri Knilans

As the New Year rapidly approaches, it’s valuable for companies to take stock of the past year. It’s important to assess how your audiences engaged with your marketing content and topics. Following our own advice, we compiled a list of the topics we covered in 2022 to see what generated the most interest and greatest responses from our readers. Here’s what we learned from our topics.

6 Fatal Blogging Mistakes and How to Overcome Them

Posted on May 2, 2022 by Gerri Knilans

Blogs are a digital marketing medium that is now over 30 years old. When done right, they can increase a company’s credibility, boost brand awareness, showcase thought leadership, enhance SEO and drive lead generation. Yet, some organizations still struggle to maximize this cost-effective and longstanding

29 Takeaways and Reflections from Our 2021 Blog Posts

Posted on December 27, 2021 by Gerri Knilans

Writing and posting a weekly blog, which we do, requires a commitment of time, energy and resources. As we wrap up the year, we’ve reflected on what we’ve produced and would like to share some of our takeaways from our blog posts with you. If you get one new idea from these “lessons” that helps you increase performance, productivity or profitability for you and your company, we believe we’ve been of service.

Are Blogs Still Worth the Effort as a Marketing Strategy?

Posted on July 6, 2021 by Gerri Knilans

Over 409 million people view more than 20 billion blog pages each month. Despite these statistics, headlines such as “Is Blogging Dead?” resurface again and again. Why do so many marketers question the value of blogs in today’s marketing communications arsenal? In part, the answer might have to do with changes in how blogs are defined, which blog practices are followed and how this specific tactic fits into a company’s overall marketing strategy.

Blog Highlights From 2020: What Did We Learn?

Posted on December 28, 2020 by Gerri Knilans

By the end of this week, it will be 2021. Many of us are ready to mark the end of 2020 and gear up for a less stressful, more positive new year. As we set goals, identify strategies and tactics, and finalize our plans for 2021, it is helpful to look back and see what we learned this year that we can put into our toolkit for the future. Here are some blog highlights from our 2020 posts that we hope you can use going forward.

Blogging at Its Best: 7 Guidelines

Posted on December 2, 2019 by Gerri Knilans

Content Marketing Institute’s 2018 study shows that 91 percent of B2B marketers use content marketing. In fact, blogging is one of the top-three most used types of content. As a consumable, informative and frequent resource, blogs make it easy to keep fresh content flowing. However, getting it right at such a frequent rate can become challenging.

10 ROI Tactics to Maximize Your Blog’s Return

Posted on March 19, 2018 by Gerri Knilans

What’s considered the gold standard of marketing measurement? Analyzing the impact a marketing campaign has on the bottom line. When dollars and resources are tight, companies want to make sure they are getting a solid return on their investment. The ROI on blogs and other types of content marketing is among the highest in communications projects.

5 Blogging Mistakes and How to Fix Them

Posted on September 19, 2017 by Gerri Knilans

Introduced in the 1990s, blogging has come of age. What started out as an online diary has evolved into a sophisticated marketing channel. In the process, individuals and organizations that blog are learning the importance of determining the right topics to cover, the value of engaging headlines and copy, the appearance of blogs, consistency of posting and a host of other variables that can impact the success of the blogging efforts.

8 Tips for Winning Blogging Success

Posted on December 19, 2016 by Gerri Knilans

Blogging is an excellent way to provide website visitors and other readers with new, interesting, timely and compelling content that demonstrates thought leadership. Since the first blog was published in 1994, blogs have become a vital means for communicating with prospects and customers. On the positive side, blogs are easy to use and readership continues to rise. On the downside, the ease of use means anyone can be a published author, which is why it is more important than ever to differentiate your content in a sea of blogs

Are You Using Your Blog for the Right Reasons?

Posted on November 9, 2015 by Gerri Knilans

Image credit: www.coxandforkum.com/archives/000478.html As marketing content producers, we see a lot of B2B blogs, some of which are done very well and some that could use some help. One of the most common mistakes we notice is misusing a blog as a press release. Historically, companies have used press releases to promote, announce and create

Want A Thriving Business? Focus On Your Company Blog!

Posted on April 27, 2015 by Gerri Knilans

What would it mean to your business if you could generate 100 million unique website visitors each month? According to eBizMBA Rank, Huffington Post’s blogs have accomplished just that. With numbers like that, does the popular online news and feature site sit back and rest on its laurels? Hardly. Huffington Post continues to post new

It’s a Small, Small World

Posted on December 23, 2009 by Gerri Knilans

Did you know that English is spoken as an official language in more than 80 countries, territories and dependencies? Moreover, it is spoken unofficially by nearly everyone in at least two others: the United States and Australia? Add in the many countries in which a large portion of the population speaks English, such as France,