Now that the holidays and New Year’s celebrations are over, it’s time to focus on the year ahead. That means building a plan, taking on new challenges and optimizing last year’s successes.
To accomplish those goals, here are four New Year’s resolutions that support your business development efforts and can take your company to the next level:
- Blog regularly. Blogging is an excellent way to give website visitors and other readers new, interesting, timely and compelling content that demonstrates thought leadership while having the added benefit of organically boosting SEO. It can be difficult to come up with new ideas every week, but skipping posts may send the message to your readers that they aren’t important or that you don’t have anything of value to share. Keep a running list of potential blog ideas and draw from that pool when you are short on fresh ideas.
- Repurpose content. Instead of creating multiple unrelated pieces of content, focus on creating a common thread that recycles content into multiple formats. Turn white papers into blogs, published articles, slide decks and infographics. Instead of creating the same types of content over and over, experiment with different mediums.
- Involve the sales team. Often the sales team is any marketer’s best source of information about customers and the industry you serve. Marketers need to empower the sales team with high-value customer-centric information that will convert prospects into customers. By involving the sales team in the development of strategy, content and measurement practices, you will enjoy an aligned effort that will continually build momentum.
- Be more customer-centric. Move beyond the superficial demographics and classifications of customers and get to know and appreciate your customers. This will help you better understand (and anticipate) their wants, needs and problems, and will help you serve them better than the competition. Conduct a survey or focus group, schedule face-to-face meetings and build the relationships that will lead to continued success.
To help keep your New Year’s resolutions alive and pave a clear path to revenue generation, develop and implement an actionable marketing plan with defined goals, strategies, tactics, budget, assigned responsibilities and a process for monitoring success that keeps everyone on target. To learn more about how you can achieve your business resolutions with a customized marketing plan, contact Trade Press Services today.