Category: Social media

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Five Effective LinkedIn Post Formats for B2B Company Pages

Posted on March 2, 2026 by Jamie Pagett

LinkedIn continues to rank as a vital digital marketing channel for B2B companies, yet many organizations fail to optimize the effectiveness of their company pages. When company pages struggle to reach the target audiences and engagement feels surface-level, organizations are left wondering whether LinkedIn offers meaningful contributions to the sales and marketing pipeline. LinkedIn is “a platform where business is done,” according to Michelle Raymond, LinkedIn strategist and trainer. She adds that the site is where B2B companies can actively influence buying patterns, not just brand awareness.

Posted in Social mediaTagged LinkedIn, LinkedIn posts, LinkedIn company page strategy, B2B LinkedIn marketing, LinkedIn content formats, LinkedIn marketing strategy

How to Create Scroll-Stopping Social Media Content

Posted on September 29, 2025 by Gerri Knilans

LinkedIn alone sees more than two million posts published every day. With this much noise, the real challenge is not just posting but creating content that makes someone stop mid-scroll. Social media is often the first touchpoint in the buyer’s journey. It filters prospects before they even speak with a sales representative. But without planning and purpose, social media posts add clutter and confuse the intended audiences. Remember, a confused prospect doesn’t buy. So, how do brands turn everyday updates into content that gets attention?

Posted in Social mediaTagged social media, content

Employee Advocacy in Social Media Marketing: How to Encourage Employees to Share Content

Posted on September 2, 2025 by Gerri Knilans

While 90 percent of executives believe their customers highly trust them, only 30 percent of consumers actually do. This disconnect highlights a need for more genuine engagement. Customers want to hear from real people they can relate to. That’s where employee advocacy can help. By amplifying authentic voices from inside the organization, companies can build credibility and bridge the growing gap between perception and reality.

Posted in Social mediaTagged social media, employee advocacy

Social Media Algorithms Decoded: How LinkedIn, Twitter, and Facebook Rank B2B Content

Posted on August 11, 2025 by Gerri Knilans

Social media has become a battleground for modern marketing. Every post fights for attention in a crowded feed. To succeed, B2B marketers need more than good content. They need to understand how social media algorithms work. Many teams face familiar challenges in social media marketing. Declining organic reach, inconsistent results, and hard-to-measure ROI make it difficult to justify the spend. The key to overcoming these obstacles is mastering the logic behind each platform’s ranking system, thereby unlocking meaningful visibility without overspending on sponsored content or advertising.

Posted in Social mediaTagged social media, facebook, twitter, LinkedIn, algorithms

Five Tips for Optimizing Your LinkedIn Profile

Posted on August 26, 2024 by Gerri Knilans

More than 80 percent of B2B marketers say their greatest success comes through LinkedIn compared to other social channels. With success figures like this, it’s clear that a well-optimized profile can significantly impact your professional journey. Whether you’re seeking new clients or looking to expand your professional network, refining your LinkedIn profile is an important investment in your future. A well-optimized profile can set you apart from the competition and attract valuable opportunities—and it doesn’t have to be complicated.

Posted in Social mediaTagged LinkedIn engagement, LinkedIn profile, social media, LinkedIn

Top B2B Social Media Mistakes—and How to Avoid Them

Posted on January 15, 2024 by Gerri Knilans

When done well, social media initiatives can help B2B companies increase their online visibility, drive traffic to their website, improve SEO, generate new leads, nurture relationships, and establish thought leadership. By recognizing the common mistakes brands make on social media and knowing how to avoid them, marketers can raise their social media tactics to new heights. Here are the top eight common missteps B2B organizations can make when establishing their brand on social media.

Posted in Social mediaTagged social media, SEO, mistakes to avoid

New LinkedIn Features Can Transform How You Engage with Customers

Posted on December 4, 2023 by Gerri Knilans

LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates. Knowing how to take advantage of these features can be a game-changer for brands looking to reach their audiences in new and engaging ways. Here are eight newly introduced features and updates along with tips on how to leverage them for better engagement with target audiences.

Posted in Social mediaTagged social media, LinkedIn, LinkedIn engagement, LinkedIn profile

What to Know About “Social Listening” for Today’s B2B Businesses

Posted on July 10, 2023 by Gerri Knilans

In the age of social media, it’s not enough for a brand to simply broadcast its message and hope it finds its target market. To truly connect with audiences, B2B brands need to listen to their customers and thoroughly understand what they are saying. This is especially true across digital channels such as online publications, social media and third-party review sites, where interaction and engagement are the name of the game.

Posted in Social mediaTagged social media, social listening, online reputation, brand mentions

Five New LinkedIn Features to Boost Your Brand Presence

Posted on May 1, 2023 by Gerri Knilans

LinkedIn has become an essential tool for brands, business professionals and entrepreneurs to connect, network and showcase expertise in their industries. In fact, 96 percent of B2B marketers use LinkedIn to distribute content to the platform’s millions of users. As the ever-changing landscape of business evolves, new features are frequently introduced. It’s crucial to stay up to date on these features to make the most of the platform. Without them, it’s possible to miss opportunities to engage with target audiences, increase visibility, and stay ahead of the competition.

Posted in Social mediaTagged social media, LinkedIn, LinkedIn engagement, LinkedIn profile

How to Grow Your LinkedIn Following for Powerful Marketing Results

Posted on February 27, 2023 by Gerri Knilans

With more than 810 million users, LinkedIn is the number-one spot for members to network professionally, ask and answer questions, post and find jobs, and demonstrate thought leadership. As a marketing tool, LinkedIn is one of the most effective places to find and engage with decision makers who could be interested in your products and services. In fact, users rank LinkedIn as the number-one platform for lead generation, making it a powerful (but often overlooked) tool for marketers to connect with an extensive pool of potential customers.

Posted in Social mediaTagged LinkedIn, LinkedIn engagement, LinkedIn profile, LinkedIn following2 Comments

8 Social Media Metrics That Will Shape Your Marketing Strategy

Posted on September 12, 2022 by Gerri Knilans

Measuring the impact of social media efforts is a top challenge for marketers. A recent study shows that 46 percent of marketers can only “sometimes” tie their social media marketing efforts to ROI. Thirty-three percent say they can “mostly” do so, while seven percent claimed they are never able to make the connection.

Posted in Social mediaTagged KPIs, marketing ROI, social media metrics

Social Media Terms: 36 Definitions Every Marketer Needs to Know

Posted on April 18, 2022 by Gerri Knilans

Just over half of the global population, 4.62 billion people, currently use social media. It’s no surprise that 93 percent of marketers worldwide are using social media for marketing, business development, customer service and growth-oriented projects. Social media encompasses well-known platforms such as Facebook, Instagram, LinkedIn and Twitter. It also spans various mediums such as YouTube, TikTok, Snapchat, Google+, Discord, Reddit and Pinterest. With so many ever-changing platforms, the terminology can become overwhelming. Here are 36 social media terms that every marketer needs to know.

Posted in Social mediaTagged social media terms, marketing, social media

6 Questions (and Answers) to Boost Your Social Selling Acumen

Posted on October 18, 2021 by Gerri Knilans

Social media continues to be a leading source of information, connection and promotion for B2B and B2C companies. These platforms create one of the most accessible routes to link companies with their target markets. Using social media does not necessarily mean a company has social selling acumen or a strategy for social selling. Social selling is the process of using social media to connect and engage with existing and prospective customers.

Posted in Sales, Social mediaTagged social media, sales, social selling acumen

6 Myths About Paid Social Media Advertising

Posted on September 21, 2020 by Gerri Knilans

Social media platforms have become a primary source of information, connection and promotion. Because of that, social media platforms are one of the most common and accessible spaces for companies to advertise. But because of the specialized target markets and long lead times for B2B companies, social media advertising can be more difficult to navigate.

Posted in Social mediaTagged digital marketing, social media marketing, social media advertising1 Comment

Use These 25 Tips to Increase LinkedIn Prospecting

Posted on September 8, 2020 by Gerri Knilans

Since the onset of the pandemic, social media use has surged significantly. In particular, LinkedIn has seen record growth in the past several months. Originally launched as an online job and career board in 2003, the platform has transformed into a rich social network. Today, professionals around the world connect about careers, company and industry-related

Posted in Sales, Social mediaTagged lead generation, LinkedIn engagement, prospecting

20 Tips for Building and Keeping a Social Media Audience

Posted on February 25, 2019 by Gerri Knilans

In today’s digital marketplace, a well-thought-out and integrated social media marketing strategy is essential for most companies. Social media is a powerful way for businesses of all sizes to reach prospects and customers. When starting out, it can be a challenge to develop a social media audience who will engage with and respond to your content and brand. To make it easier, we’ve compiled 20 tips to launch your strategy.

Posted in Social mediaTagged content, social media strategy

Are You Falling for These 11 Social Media Myths?

Posted on October 15, 2018 by Gerri Knilans

Social media is a way of life. In fact, two-thirds of American adults get their daily news from social media. Marketers, in particular, have been quick to tap into this trend since the dawn of social networking and sharing sites. However, even though social media has been around since 1997, there still are many misunderstandings about best practices in social media marketing. Here is a look at 11 myths still grappling social media strategists today.

Posted in Social mediaTagged social media marketing, social media, myths

3 Keys to an Effective Social Selling Strategy

Posted on September 17, 2018 by Gerri Knilans

The average person will spend five years of their life on social media. The simple truth is: social networking technology has changed the way we communicate. With expansive networks across multiple platforms, many of us do most of our communicating online. So shouldn’t sales and marketing initiatives follow suit?

Posted in Marketing, Social mediaTagged social media, relationships, social selling

15 Tips to Leverage LinkedIn in Your Marketing Plan

Posted on June 4, 2018 by Gerri Knilans

LinkedIn is a powerful tool for connecting professionally, looking for employment opportunities and sharing content. In addition, LinkedIn is considered the number-one platform for lead generation. The platform has 560 million professionals with LinkedIn profiles and an estimated two new profiles are created every minute. The outreach possibilities are endless.

Posted in Social mediaTagged lead generation, LinkedIn, marketing

How to Use Twitter to Increase Customer Engagement

Posted on May 14, 2018 by Gerri Knilans

The use of social media to enhance customer engagement can provide a competitive advantage. One social media platform readily used by companies is Twitter, which is used for marketing by 67.2% of companies with 100+ employees. Recently, it was estimated that there are 330 million active Twitter users. Approximately 6,000 tweets (Twitter posts) are sent via Twitter every second.

Posted in Social mediaTagged social media, twitter, relationships, engagement

How to Avoid These 4 Social Media Marketing Myths

Posted on December 11, 2017 by Gerri Knilans

Most marketers understand that social media marketing is a crucial component of their digital marketing strategy. This cross-platform plan involves building company awareness, sharing content and increasing engagement. There are multiple social media sites, and some have been in existence longer than most people realize. While many believe Facebook, introduced in 2004, was the first social media platform, LinkedIn is the true frontrunner as it started a year earlier. Twitter soon followed in 2006, with hashtags introduced in 2007. Pinterest started in 2008, but did not allow business accounts until 2012. Some of the newcomers include Instagram (2010) and Snapchat (2011). These platforms, and others not mentioned here, serve distinctive functions in the marketing realm.

Posted in Marketing, Social mediaTagged content, myths, social media marketing, engagement, digital marketing strategy, roi

5 Tips to Developing a Better Social Media Strategy

Posted on August 14, 2017 by Gerri Knilans

Marketing via social media seems like a no-brainer to many marketers today. It’s one of the most-used media outlets of our time with 81% of Americans reporting they have at least one type of social media profile. You can’t beat that kind of outreach. And because posting content costs so little compared to other types of traditional marketing, such as print advertising, the amount of content out there is astounding. So the question is: how can you stand out to the 81% of B2B decision makers who use online communities to make purchasing decisions? The short answer is: develop a social media strategy. With that in mind, here are five tips to help you get started.

Posted in Social mediaTagged marketing, social media, strategy, B2B Marketing, social media strategy

The Value of a LinkedIn Company Page

Posted on April 6, 2015 by Gerri Knilans

According to the Small Business Administration, in 2011 there were 28.2 million small business in the United States, representing 99.7 percent of U.S. employer firms (a small business is commonly defined as employing less than 500 employees). Yet, there are only 4 million LinkedIn Company Pages. This means that approximately 85 percent of businesses do not

Posted in Social mediaTagged LinkedIn, marketing, business, website, social media

Want to Grow Your Business? Don’t Forget Pinterest!

Posted on December 1, 2014 by Gerri Knilans

It’s very easy to think that women and Millennials use Pinterest to waste time. But according to Forbes Magazine, Pinterest may present a very significant growth potential for business. The statistics show that over 70% of the U.S. Pinterest users are women, which is great if your target market is composed of mostly women—especially since

Posted in Social mediaTagged advertising, marketing, business, social media

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