Writing a book may not be the first thing businesses think of when developing a strategic marketing plan. But in today’s competitive marketplace, writing a B2B book (or a B2B e-book) can be an effective way to demonstrate thought leadership and fuel business growth. In addition to establishing credibility as an expert in your field, books create valuable PR opportunities for your brand.
B2B event marketing has experienced waves of change in recent years, but its value hasn’t waned. During the pandemic, virtual events boomed and accelerated innovation. Hybrid options created new opportunities for audiences across the globe to interact in real-time, whether they were physically present or tuning in via live streaming. While these new event formats enabled people to connect in different ways, nothing can replicate face-to-face interaction. In business, that connection is central to building trust and earning customers’ business.
