Marketing plans Archives - Trade Press Services

Why Good Marketing Plans Fail

Posted on July 20, 2026 by Jamie Pagett

Companies spend thousands of dollars and countless hours developing and implementing marketing strategies. Yet despite all that effort, many marketing plans fail to produce the results executives expected. According to a study published in The Journal of Business Research, surveys show that marketing strategy implementation failure rates exceed 60% and reach as high as 90%. “Implementing marketing strategy is a time-consuming, problem-ridden process, with frequent failures,” the authors note.

Why Wikipedia Should Be Part of a B2B Marketing Plan

Posted on April 20, 2026 by Jamie Pagett

Wikipedia is one of the most visited websites in the world, drawing more than 18 billion page views a month and adding a tens of thousands of new pages each month. Yet many B2B organizations lack a presence there. That absence matters because vendor validation does not happen within owned channels like advertising, marketing content, or email. Instead, decision-makers turn to independent, third-party sources such as Wikipedia where credibility is assessed without the influence of brand messaging.

Marketing Plan vs. Business Plan: Why Both Help Businesses Optimize Success

Posted on April 7, 2025 by Gerri Knilans

To succeed, business leaders need to establish clear goals, allocate resources, identify challenges, and set a path for growth. Still, many companies operate without a written plan. So, what plans are vital to organizational success? A business plan provides the foundation for overall strategy, operations, and long-term sustainability, while a marketing plan lays out the roadmap for customer acquisition, branding, and revenue-driving activities. While creating a business and marketing plan can seem intimidating, the process builds alignment, engagement, and puts everyone on the same page.

Essential Takeaways from the Bob Pritchard Radio Show (featuring Gerri Knilans)

Posted on May 20, 2019 by Gerri Knilans

Last month, I was interviewed by Bob Pritchard, host of The Bob Pritchard Radio Show, the number one business radio show in the world for entrepreneurs and business executives. This weekly show is broadcasted on VoiceAmerica Talk Radio Network, the leading producer, distributor, and online broadcaster of original live and on demand talk radio programming worldwide. The show is listened to by millions and is heard in more than 140 countries.

The Marketing Plan Template: An Essential Resource

Posted on January 21, 2019 by Gerri Knilans

Successful marketing doesn’t happen on its own. To get results, you need a written plan. Without one, companies fall prey to trial-and-error or end-to-end marketing. This guarantees companies will spend more time, money and energy than necessary. It may seem obvious, yet only 32% of B2B marketers state they have a documented marketing strategy.

How to Establish a Viable Marketing Budget

Posted on June 18, 2018 by Gerri Knilans

Creating a marketing plan without a marketing budget is like building a house without a roof. The undertaking is unfinished and will not serve the purpose for which it was intended. Yet, many companies invest valuable time and personnel resources to craft a well-defined, strategically-sound plan that lacks the dollars necessary for implementation.

Trade Press Services in 2011: A Look Back

Posted on January 1, 2012 by Gerri Knilans

At Trade Press Services, we ghost write a lot of articles for management consultants and other professionals who advise companies on how to survive and thrive in a bad economy. So the question is, have we learned anything from all of these pieces, or have we, like so many others, “stuck our heads in the

Corporate Lessons From Kim Jong Il’s Death

Posted on December 20, 2011 by Gerri Knilans

With the passing of North Korean dictator Kim Jong Il, the world has lost another evil human being in a year that was full of the deaths of evil individuals. (Osama bin Laden and Moammar Gadhafi being two of them). Not to make light of Kim Jong Il’s death or the potential for challenges that

A Glance in the Rear View Mirror

Posted on December 28, 2009 by Gerri Knilans

Here are just a very few of the reading, writing and publishing stories that made news in 2009: Amazon.com says sales of its Kindle e-book reader are astronomical…but doesn’t provide any data to back up their claim. Meanwhile, Barnes and Noble released a competitor, the Nook, and Sony has its own line of readers. On