Humans perceive 80 percent of their surroundings through their eyes. Visual content attracts attention, evokes an emotional response, adds context and makes content more memorable. Yet, finding unique, on-brand and engaging imagery can be a challenge for marketers. Hiring a photographer can be costly but finding quality marketing photos requires time, creativity and access. Whether using product images, infographics, lifestyle photos or stock images, choosing the right graphic can make the difference between content that falls flat or one that drives customers to your door.
The Power of Images: How to Use Graphics to Enhance Marketing Content
