Digital media Archives - Trade Press Services

Boost Your Marketing With These 17 Digital Resources

Posted on January 13, 2020 by Gerri Knilans

As marketing communications strategists who work with a variety of business professionals, it’s important for us to stay current with digital resources to help us learn and grow in order to exceed our clients’ expectations. To accomplish that goal, we participate in industry webinars, listen to podcasts, attend industry trade shows and read a variety of books, magazine articles and internet stories. We believe some of the digital resources we’ve discovered and use can help you expand your marketing horizons and achieve your business goals. Here’s our digital resources list broken down by categories.

Your SEO Strategy Is Essential for Business Success

Posted on November 7, 2016 by Gerri Knilans

The odds of a potential customer stumbling across any of your webpages are astronomical. That’s why developers created search engines. They increase the odds that searchers will find your website. However, with your competition online as well, the odds are still stacked against you. You can improve those odds with search engine optimization (SEO) and creating an SEO strategy.

Increase Your Digital Presence: 9 Must-Know Business Trends

Posted on October 12, 2015 by Gerri Knilans

In an ever growing digital marketplace, the most successful companies understand the importance of effectively connecting with their customers through a variety of digital channels. In fact, in a survey of leading B2B businesses, the average customer progresses nearly 60 percent of the way through the purchase decision-making process before engaging directly with a sales

Mobile Apps: Time to Jump on the Bandwagon?

Posted on June 1, 2015 by Gerri Knilans

Let’s face it. Mobile apps are hot. More than 60 percent of adults in the U.S. have smart phones, and their use of apps is on the rise. Some might argue that in the B2B market, apps are not as “sexy” as in the B2C market. While not necessarily used to make online purchases, their

5 Best Practices for Texting

Posted on May 11, 2015 by Gerri Knilans

There’s no question about it. Mobile technology has transformed the business practices of many companies—from consumer products to professional services. Even the baby-boomer generation has joined the mobile generation with their smart phones, smart TVs, tablets and online shopping. But according to Techcrunch, “millennials represent the largest group of smartphone owners, and their adoption of

Why Ebooks Are a Crucial Marketing Plan Component

Posted on March 9, 2015 by Gerri Knilans

Do you want to write a book, but don’t have the time to wait on the lengthy publishing format? Then consider writing an ebook. Ebooks have many advantages over traditional books. Here are just a few. Advantages of Ebooks They are quick and affordable to produce. Got a lot to say? Ebooks can be any

Mobile Marketing: A Buzz Word Worthy of the Buzz

Posted on November 3, 2014 by Gerri Knilans

Here is a challenge for you. Find a blog post or research report on future marketing trends that omits the term “mobile devices.” It’s virtually impossible and with good reason. Mobile internet access is a burgeoning trend with no end in sight. Last July, The Wall Street Journal reported “American adults now spend almost a

Trends in digital and print, part II

Posted on August 24, 2014 by Gerri Knilans

Last week I looked at trends in print and digital media, with the takeaway being that while both print and digital are struggling in unique ways, they’re still great platforms to put your business out there. This week I want to look at another interesting trend: digital media venues swimming against the tide. Some popular

E-books: A snapshot

Posted on May 14, 2014 by Gerri Knilans

It’s been a while since Trade Secrets looked at e-books. Here’s a snapshot of where the world of electronic books and e-readers stand in May of 2014: According to a recent Harris poll, 54 percent of Americans read e-books, and 66 percent of millennials read e-books. Go go gadget: If you read exclusively in the

Below the fold

Posted on April 6, 2014 by Gerri Knilans

If you ask a web designer or online media professional what “below the fold” means, they may give you a blank stare. But those of us who cut our teeth in print media know that “below the fold” refers to a story that’s important enough to make the front page, but not important enough to

Angry discourse in the digital space

Posted on December 15, 2013 by Gerri Knilans

In the past few weeks there have been some glaring examples of hateful, angry diatribes that made the news. Whether it was a comparison of the national debt to slavery and the subsequent firing of a reporter who objected to the analogy or choosing the occasion of Nelson Mandela’s death to attack Obamacare, there have

How green are digital media?

Posted on July 28, 2013 by Gerri Knilans

It’s often assumed that digital media are better for the environment, as opposed to old, “tree-based” media, which conjure up images of loggers cutting down majestic trees in rainforests, baby deer and tiny birds losing their homes, and piles of old newspapers bundled up and being tossed in landfills. Meanwhile, digital media go out of

The power of the printed word

Posted on July 28, 2013 by Gerri Knilans

Fiona Salmon, publisher solutions director at the UK’s Vibrant Media, wrote a compelling article in February on the website inpublishing.co.uk about the power of the printed word titled “Realising the value of editorial.” In it, she talks about the struggles of traditional media to adapt and change to the digital age, and about the importance

Books as a service

Posted on May 5, 2013 by Gerri Knilans

It’s been a while since I wrote about e-books, magazines and newspapers, but the fast-changing world of digital literature hasn’t slowed any. PC Magazine recently published an interesting article by Chandra Steele about “books as a service.” Steele cites the “service-product continuum,” along which products like movies morph into services that are available on demand,

Phablets: phailure?

Posted on February 24, 2013 by Gerri Knilans

We all remember the story of Goldilocks and the Three Bears. Porridge: too hot, too cold, just right. Chairs: too large, too small, just right. Bed: too hard, too soft, just right. Goldilocks, meet the phablet. A portmanteau of “phone” and “tablet,” the phablet is meant to be “just the right size” for today’s mobile

Google hones in on the right idea

Posted on December 30, 2012 by Gerri Knilans

It’s no secret that many newspapers and magazines are struggling as readers turn to the internet for free content. While some online media have successfully adopted paywall systems, most traditional media are finding that online revenues don’t come close to what traditional print revenues once were, and that customers are reluctant to pay what they

Being heard in the 21st century

Posted on December 2, 2012 by Gerri Knilans

Sometimes blogs are challenging to write because it seems like everything has already been said. Or, more correctly, it’s being said, all over the place, all the time, by everyone. Information overload via the Internet has gone beyond a novelty and well into the realm of a worldwide social experiment, the outcome of which we

Bilbary must be bil-kidding

Posted on November 11, 2012 by Gerri Knilans

If you read e-books from your local library, you might be aware that books from certain publishers—Simon & Schuster, Macmillan, and Penguin, to be precise—are not available for check-out. Why is this? I’m going to cut to the chase and say money. The big publishers are afraid of losing money if they lose control of

NextIssue tops magazine apps

Posted on October 21, 2012 by Gerri Knilans

Why do digital media companies make it so complicated? Why do we need a unique paywall for every newspaper or magazine that wants to sell its content online? (Ever heard of a little thing called “PayPal”?) And, if you haven’t, you’ve probably heard of Netflix and Amazon Prime, which allow unlimited streaming of video for

Picture a Better PowerPoint Presentation

Posted on August 26, 2012 by Gerri Knilans

Presentations have reached an all-time low. Once upon a time, competent businessmen and women could give a presentation based on a few index cards. Now, every presentation requires a PowerPoint slide program, which at worst, consists of text that the presenter reads. At best, it contains key ideas or bullet points, which the audience, in

Really Effective Email Campaigns

Posted on August 6, 2012 by Gerri Knilans

Google the words “how to increase effectiveness of email campaigns” and you’ll get nearly 24,000,000 hits. That’s right—24 million. An equally staggering statistic is that, depending on what you define as spam, some 75 to 90 percent of all e-mail traveling across the Internet is considered junk mail. Given these daunting figures, it’s hard for

Using video to promote your book

Posted on June 11, 2012 by Gerri Knilans

The internet is the end of print media! We know that’s not true. In fact, the internet is a great tool to promote print media, especially books. James Morton Turner is a professor at Wellesley College in Massachusetts and the author of a new book titled “The Promise of Wilderness: American Environmental Politics since 1964.”

Mind your (forum) manners

Posted on May 31, 2012 by Gerri Knilans

Back in the days of yore, when there were only three or four TV channels, gasoline had lead and no one wore bicycle helmets, it was tough for writers to get information on a topic. There was the library, or maybe an encyclopedia. If you were lucky, you might find a reliable source at a