Whether you’re just starting out with content marketing or you’ve been using the tactic for a while, a strategic content marketing plan is critical to make sure your program is on target and delivers on organizational objectives. When you consider that only 42 percent of B2B marketers say they’re effective at content marketing, you can see why strong content can set your organization apart from the pack.
Content marketing is an essential component of a marketer’s toolkit. In fact, 92 percent of marketers reported that their companies view content as a business asset. As such, it needs to be one of the key strategies you use to achieve your marketing goals. Yet while the most successful companies are very committed to producing content marketing, only 39 percent have a documented strategy.
White papers and ebooks are among the most popular formats of content marketing. While both add value, ask yourself these three key questions to help determine when to use one as opposed to the other.
A solid marketing strategy requires effective decision making. Time, planning, expertise, budget and resources will impact your plan before it’s executed. With so many influences and decisions to make, avoiding missteps along the way is crucial. However, some mistakes aren’t so cut and dry. Here are some of the most common B2B content marketing mistakes and some tips for avoiding them.
Content marketing builds a bridge between brand awareness and lead generation. While the topic is on every marketer’s mind, not everyone is successful in executing a content-marketing strategy that delivers real results. According to the Content Marketing Institute, 83% of B2B marketers report having a content marketing strategy, but only 38% say they are effective. So,
Content marketing is the new buzzword for what we used to call “writing.” Its goal is to create and distribute relevant and engaging material that attracts, acquires and retains customers. The ultimate objective is to enhance the bottom line. When executed correctly, content marketing produces information that companies can use to support their business development initiatives.
