Category: AI

AI Chatbots for Enhanced B2B Customer Service

Posted on by Gerri Knilans
chatbots

Artificial intelligence (AI)-driven chatbots have transformed the way B2B organizations interact with prospects and customers. These automated conversational agents use AI to interact with clients in real time. Earlier versions of these tools used limited scripts to formulate standard responses, leaving much to be desired in user satisfaction. Modern chatbots utilize advanced natural language processors and machine learning (ML) to be more context- and intent-aware, tap into past interactions, and predict future needs.

Continue Reading

GenAI Prompts to Help B2B Marketers Know Their Customers Better

Posted on by Gerri Knilans
genai

For B2B marketers, truly knowing their customers is the holy grail, but getting there is no easy feat. Unlike B2C, B2B decisions are longer, more complex, and often involve multiple stakeholders with competing priorities. According to Cognism, “It’s not just about selling anymore—it’s about educating, building trust, and providing value far before a buying discussion takes place.” Add to that limited access to direct customer conversations, time constraints, and data silos, and it’s no wonder many marketers operate off assumptions. With the right prompts for generative AI (GenAI) tools like ChatGPT, Microsoft Copilot, and Jasper, marketers can simulate buyer conversations, extract insights from raw data, and even fill in the gaps when feedback is sparse. The result? Smarter messaging, stronger campaigns, and more meaningful engagement.

Continue Reading