Publishing Archives - Trade Press Services

Becoming a Published Author: How to Choose the Right Book Publishing Format

Posted on March 18, 2024 by Gerri Knilans

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. While the process is unique to each author, the path to success requires careful planning and execution. One of the most important choices during a literary journey is determining the right book publishing format for your work.

The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Posted on March 11, 2024 by Gerri Knilans

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). Industry editors and society directors, they have 37 years of experience in the B2B publishing industry between them. They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace.

Do’s and Don’ts for Establishing Your Expertise as an Immigrating Professional (EB-1 and O-1 Visas)

Posted on February 19, 2024 by Gerri Knilans

Millions of people around the globe dream of a life where anyone, regardless of class, race, nationality, or ethnicity, can achieve success, freedom, and equality. The American Dream has evolved over time and means different things to different generations, but it is an integral part of the American ethos. Approximately 44 million immigrants already reside in the United States. In 2023 alone, on average, the U.S. Citizenship and Immigration Services (USCIS) granted permanent residence to more than 2,300 people and issued nearly approximately 9,200 green cards every day.

Three Myths About Trade Publications That Create Marketing Blind Spots

Posted on August 28, 2023 by Gerri Knilans

Trade magazines remain a relevant and powerful medium for companies and individuals who want to establish their thought leadership and gain a competitive edge in their industries. Yet, there are myths surrounding the use of publishing content in trade magazines that prevent individuals and businesses from reaping the benefits of this highly targeted opportunity.

The Dark Side of Publishing: How Predatory Academic Publishers Damage Author Credibility

Posted on August 21, 2023 by Gerri Knilans

In the vast and complex world of academic publishing, a new and sinister phenomenon has emerged. Predatory academic publishers that masquerade as legitimate outlets pose a significant threat to the integrity of academic research and scholarly dialogue. With the goal of profit over disseminating quality research, opportunistic publishers lure potential authors into submitting their work

Seeking an Extraordinary Ability Visa? How Getting Published Helps

Posted on May 30, 2023 by Gerri Knilans

Marketers understand the benefits of publishing bylined articles in trade publications. But getting published in relevant journals is also critical for business professionals seeking employment visas to live and work in the United States. Immigration to America can be a long and complex process. As global interconnectivity grows, it becomes more competitive.

Print Isn’t Dead: 5 Myths About Today’s Print Marketing

Posted on January 16, 2023 by Gerri Knilans

With the prevalence and variety of online and digital media, it’s easy to fall prey to the misconception that print marketing is no longer relevant in today’s B2B marketplace. That said, the question of whether print is dead has been touted across headlines since digital media’s inception decades ago.

Get Noticed: Maximize the Impact of Your Published Articles

Posted on March 18, 2019 by Gerri Knilans

Editorial coverage helps you increase marketplace visibility, develop a competitive edge and become a recognized leader in your industry. Here are some simple ways to leverage your published articles into additional exposure, extending the lifespan of the piece and reaching a wider audience.

How to Tap into the Elusive Mainstream Media

Posted on May 1, 2017 by Gerri Knilans

What company in business today doesn’t want to be quoted or published in the Wall Street Journal, Fortune, Huffington Post, Forbes, Inc., Harvard Business Review, Fast Company or other nationally recognized media? Not many. But it’s a goal that is difficult to achieve…unless you do your homework first. Here are some tips to get published in mainstream media.

5 Reasons Getting Published Is Important

Posted on March 6, 2017 by Gerri Knilans

Academicians have long recognized the value of publishing. In fact, having a book or series of scholarly articles published was often a requirement for tenure. Hence, the term “publish or perish” became a prominent theme that characterized the need to continually publish to advance one’s academic career. In business, getting published is important for even more reasons.