The average visitor forms an opinion about your website in just 50 milliseconds (.05 seconds). In that time, they come to an instant conclusion about the credibility of your company and decide whether to stay or go. Your website serves as your virtual headquarters and should be impeccable, engaging and easy to use. If it isn’t, you could be missing out on potential sales and other business opportunities.
Here are four signs it may be time to update your company’s website:
- It isn’t readable on mobile. Studies show that 90 percent of B2B buyers use the internet to research purchases, and nearly half do that research on their mobile devices. If your site isn’t mobile-friendly, these buyers will likely get frustrated and find another supplier. If that wasn’t bad enough, Google favors websites that are mobile-friendly. To check your website’s mobile readiness, do this simple test.
- It’s cluttered and confusing. People browsing the internet have short attention spans and want to find what they are looking for quickly. Your site should be simple and attractive, be easy to navigate (especially from a mobile device), should feature well-organized text and use modern graphics to tell your story. If your site looks dated and contains an overload of text and images, it may be time for a facelift.
- It doesn’t reflect your current offerings. Companies evolve over time. Products and services are added, eliminated and modified. If your site doesn’t accurately reflect your brand and offerings, it’s time for an update.
- It is difficult to update easily. Google loves fresh and relevant content. Your site should be easy to update internally and should include regular additions of new content in the form of blogs, press releases, articles, white papers and case studies. Not only does this boost SEO, it encourages visitors to come back frequently. If you aren’t able to make simple updates on your own, it’s time to redesign your website.
If you are reluctant to give prospects your URL for these or any other reasons, it’s definitely time for a website update. When you invest in creating an attractive, intuitive and engaging website, you invest in your organization’s future success. To learn more about creating a website that drives business success, contact Trade Press Services.