According to Hubspot, a white paper is “a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.” In the B2B marketplace, white papers are among the greatest utilized marketing tools. In fact, 70% of B2B companies rank white papers as one of the most effective forms of marketing content above videos, blogs, newsletters and online presentations.
Marketers and thought leaders commit effort, resources and money to developing white papers and then bury them on their websites where no one will see valuable content. Without proper promotion, a B2B white paper can simply fall flat. To avoid this common mistake, develop a multi-prong approach to promote your B2B white paper. This approach
How would you like to learn a great way to attract new customers to your business? You can—with a professionally-written white paper. You’ve heard the term tossed around, but what is a white paper, anyway? A white paper is a report that is intended to be the definitive statement on a particular topic or issue.
