White papers Archives - Trade Press Services

Yes, White Papers Are Still Essential for B2B Marketers

Posted on May 5, 2025 by Gerri Knilans

White papers aren’t dead. They’re evolving. According to International Data Corporation (IDC), “While it’s true that attention spans are shorter and content formats have diversified, the white paper still holds a significant place in B2B marketing.” This is because the information in white papers “can’t be easily accessed in a search engine search, making it an invaluable resource for informed decision-making in the intricate landscape of B2B transactions.”

How to Get the Most from White Papers

Posted on March 25, 2019 by Gerri Knilans

According to Hubspot, a white paper is “a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.” In the B2B marketplace, white papers are among the greatest utilized marketing tools. In fact, 70% of B2B companies rank white papers as one of the most effective forms of marketing content above videos, blogs, newsletters and online presentations.

30 Ways to Promote Your B2B White Paper

Posted on October 16, 2017 by Gerri Knilans

Marketers and thought leaders commit effort, resources and money to developing white papers and then bury them on their websites where no one will see valuable content. Without proper promotion, a B2B white paper can simply fall flat. To avoid this common mistake, develop a multi-prong approach to promote your B2B white paper. This approach

Get your message out with a white paper!

Posted on September 28, 2009 by Gerri Knilans

How would you like to learn a great way to attract new customers to your business? You can—with a professionally-written white paper. You’ve heard the term tossed around, but what is a white paper, anyway? A white paper is a report that is intended to be the definitive statement on a particular topic or issue.