Webinars are one of the most effective tools in a B2B marketer’s toolkit. About three-quarters of B2B teams consider webinars one of the best ways to generate high-quality leads. At the same time, marketing efforts achieve maximum ROI only when webinars are thoughtfully tailored to the buyer’s journey. Some teams default to one type of webinar, wondering why attendance is low or leads don’t convert to paid customers. Different webinar formats address various goals, and understanding those differences is the first step toward better engagement, shorter sales cycles, and more qualified leads.
Webinars Formats for Every Stage of the B2B Buyer Journey
