Press kits Archives - Trade Press Services

A Practical Guide to Creating a Media Kit That Gets Results

Posted on December 8, 2025 by Gerri Knilans

Behind every major collaboration, sponsorship deal, podcast appearance, PR mention, or event invitation, there’s one underrated asset responsible for making the decision fast: a strategic media kit built to generate interest and a reason to respond. HubSpot defines a media kit as a comprehensive package of promotional assets designed for digital media, similar to a press kit aimed at traditional journalists. Yet most brands either lack one or have a version that resembles a resume instead of a persuasive partnership tool.

How to Create Powerful Press Kits

Posted on June 13, 2016 by Gerri Knilans

The purpose of a corporate press (or media) kit always has been to attract the interest of journalists, other media personnel, potential investors, and conference and meeting planners. Whether the goal is to book a speaking engagement, shed light on a newsworthy topic, or announce a new product or service, acquisition or merger, or a

High-Impact Press Kits

Posted on November 3, 2009 by Gerri Knilans

A press kit is a package of promotional materials that a business owner can hand to a reporter, magazine editor, or potential client that explains what the business is all about in a clear, concise fashion. It’s the answer to the questions, “Who are you?” and “What do you do?” Every business, large or small,