Press Archives - Trade Press Services

A Practical Guide to Creating a Media Kit That Gets Results

Posted on December 8, 2025 by Gerri Knilans

Behind every major collaboration, sponsorship deal, podcast appearance, PR mention, or event invitation, there’s one underrated asset responsible for making the decision fast: a strategic media kit built to generate interest and a reason to respond. HubSpot defines a media kit as a comprehensive package of promotional assets designed for digital media, similar to a press kit aimed at traditional journalists. Yet most brands either lack one or have a version that resembles a resume instead of a persuasive partnership tool.

Pitch Perfect: Crafting the Perfect Media Pitch

Posted on September 16, 2024 by Gerri Knilans

Securing media coverage is a powerful tool for B2B success. In addition to enhancing your brand’s visibility, earned media also establishes your authority in the industry, attracts potential clients, and strengthens your market position. A well-crafted pitch to editors can lead to valuable press mentions, boost your company’s credibility, and open doors to new business opportunities. A bonus: backlinks from trade publications and other outlets are more than just hyperlinks—they boost your website’s SEO. Google’s algorithm considers references from prominent websites a major indicator of content quality. Media coverage not only enhances your visibility but also signals trustworthiness to search engines.

Is All Press Coverage Good?

Posted on April 25, 2016 by Gerri Knilans

Historically, all press was considered good press. Companies counted “press mentions” as a way of justifying marketing expenditures. In the age of the internet when bad press can quickly outweigh good press, what’s more important is the quality of the press coverage a company receives. Here are four considerations in assessing whether getting press coverage