A solid marketing strategy requires effective decision making. Time, planning, expertise, budget and resources will impact your plan before it’s executed. With so many influences and decisions to make, avoiding missteps along the way is crucial. However, some mistakes aren’t so cut and dry. Here are some of the most common B2B content marketing mistakes and some tips for avoiding them.
Category: Content marketing
Are You Doing These 5 Content Marketing Best Practices?
Content marketing builds a bridge between brand awareness and lead generation. While the topic is on every marketer’s mind, not everyone is successful in executing a content-marketing strategy that delivers real results. According to the Content Marketing Institute, 83% of B2B marketers report having a content marketing strategy, but only 38% say they are effective. So,
Why You Need to Communicate With Content Marketing
Content marketing is the new buzzword for what we used to call “writing.” Its goal is to create and distribute relevant and engaging material that attracts, acquires and retains customers. The ultimate objective is to enhance the bottom line. When executed correctly, content marketing produces information that companies can use to support their business development initiatives.
