Business marketing Archives - Page 2 of 2

What Can Politicians Learn from Savvy Marketers?

Posted on April 4, 2016 by Gerri Knilans

Anyone following the 2016 U.S. presidential race (on either side of the aisle) has to be shaking their heads. The rhetoric has turned to personal attacks, mudslinging, inconsistent messaging, unreliable facts, and a host of other types of shameful behavior. It’s no wonder the candidates are having trouble getting enough votes to win a majority

The Zen of Business Marketing

Posted on August 31, 2015 by Gerri Knilans

Twenty years ago Trade Press Services created a marketplace niche: writing articles and getting them published in trade magazines for clients who recognized the value of increased visibility, credibility and name recognition in their marketplaces. And we did it using a proactive process and performance-based business model. That made us different from PR firms that

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