Building long-lasting business relationships with customers and prospects is essential for growth. Part of this process includes getting to know and understand your target audiences’ needs and challenges. It’s also important for customers and prospects to know your company. For example: Who are you? What do you believe in? Why should they do business with
The purpose of a corporate press (or media) kit always has been to attract the interest of journalists, other media personnel, potential investors, and conference and meeting planners. Whether the goal is to book a speaking engagement, shed light on a newsworthy topic, or announce a new product or service, acquisition or merger, or a
Anyone following the 2016 U.S. presidential race (on either side of the aisle) has to be shaking their heads. The rhetoric has turned to personal attacks, mudslinging, inconsistent messaging, unreliable facts, and a host of other types of shameful behavior. It’s no wonder the candidates are having trouble getting enough votes to win a majority
Twenty years ago Trade Press Services created a marketplace niche: writing articles and getting them published in trade magazines for clients who recognized the value of increased visibility, credibility and name recognition in their marketplaces. And we did it using a proactive process and performance-based business model. That made us different from PR firms that
