I’ve blogged on Trade Secrets about finding the right media outlets for your company’s press releases. It’s no secret that the trade press offers tremendous value by allowing you to precisely target your message to an audience and establish yourself as a subject matter expert and thought leader.
Odds are, there are multiple publications to which your company can submit press releases and story ideas. These may be trade publications specific to your niche or more general business or management publications, as well as websites. One thing is certain—every one of them has a specific set of rules or editorial requirements that spell out what kinds of writing they’ll accept, story lengths, deadlines and other important details. And unless the publication or website is new, they’ll have a history of stories they’ve already run, contained in their previous issues or archives.
A sure way to turn off an editor and sink any hopes of getting your story into their publication is to not do your homework. Offering to write an opinion piece on trends in LED light bulbs for home applications will not fly in a publication that prints only hard news on commercial and industrial lighting—especially since they devoted an entire issue to LED lighting back in June.
First, download a copy of the publication’s editorial guidelines from its website—and if you don’t see them there, call. Read them carefully and make sure you understand what types of writing the publication accepts. Then, study the publication’s archives and editorial calendars. Find out what topics they’ve covered and how recently as well as what interests them for the future. With a little time and patience, you can identify several publications that will be very interested in what you have to say, and you may even pick up a few new ideas yourself.
Trade Press Services excels at matching compelling, timely, innovative story ideas for businesses with the highly targeted content trade publications seek. To get started, just call Trade Press Services today.