According to Hubspot, a white paper is “a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.” In the B2B marketplace, white papers are among the greatest utilized marketing tools. In fact, 70% of B2B companies rank white papers as one of the most effective forms of marketing content above videos, blogs, newsletters and online presentations.
Research shows that white papers are an essential component of any marketing strategy. According to the Content Marketing Institute, 70 percent of B2B companies rank white papers as one of the most effective forms of marketing content above videos, blogs, newsletters and online presentations. White papers are proven to move prospects through the sales funnel
How would you like to learn a great way to attract new customers to your business? You can—with a professionally-written white paper. You’ve heard the term tossed around, but what is a white paper, anyway? A white paper is a report that is intended to be the definitive statement on a particular topic or issue.
