Google is a mainstay of the modern digital landscape. More than a search engine, the organization offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Savvy marketers understand that Google can be a powerful instrument for organizations to increase visibility and empower their marketing tactics.
The skill sets, tactics and channels used by marketing professionals today can seem infinite, and the knowledge required to establish and execute a successful strategy can be overwhelming. As such, most companies can benefit by outsourcing some aspects of their marketing objectives to agencies with specialized expertise. Due to its highly technical nature, digital marketing is one area to consider turning over to the experts. While digital marketing agencies are popular, choosing the right one for your goals is no simple task.
In digital marketing, a landing page is a standalone web page designed exclusively as a “landing” point for an individual marketing or advertising campaign. The landing page is where users are directed when they click a link from an ad, social media post, email or other marketing initiatives. The dedicated page typically details an offer, often in exchange for the user’s information.
Retargeting and remarketing are important digital marketing tactics. They position your messages in front of target audiences who are already familiar with your brand. While these aren’t new concepts, strategies and approaches continue to shift and evolve with the ever-changing digital landscape.
A keyword list is a critical element of a successful content marketing strategy. In addition to driving organic traffic to company websites and enhancing SEO, keywords provide a roadmap for content creation by identifying and communicating the topics that connect prospects and customers with an organization. When keywords are used correctly in website content, digital ads and other online marketing materials, marketers can increase brand visibility, boost website authority and showcase thought leadership.
LinkedIn is the leading hub for business professionals and organizations with approximately 810 million members worldwide. In nearly 20 years of growth, LinkedIn has transformed from an employment-based platform into a business-focused social media network where users engage with each other and brands on a regular basis.
Today, the terms “digital” and “marketing” go hand in hand. Digital marketing is how today’s businesses are reaching the right audiences, with the right messages, through the right channels. And that goal is becoming increasingly complex as the pace of change and increased competition flood the marketplace. Venn Diagram in Digital Marketing Think of digital
Studies show that 92 percent of marketers say that video is an important part of their 2020 marketing strategy. This has grown from 78 percent in 2015. As our time spent on virtual platforms climbs, video marketing will continue to be an essential digital strategy. Despite the numbers, you may still be questioning if video marketing is worth the investment of time, budget and resources.
When you think of SMS (short-message service) marketing, many think of attention-grabbing text blasts from B2C companies promoting special offers or new products. B2B messaging feels very different as it is typically professional, solutions-oriented and showcases expertise and credibility. The audience for B2B messaging includes multiple stakeholders in a more complicated buying process. Does that mean SMS marketing doesn’t have a place in the B2B space? Let’s take a look.
It’s only been a decade since the first smartphone was introduced. With 77% of Americans owning smartphones, they have changed the way we live and work. Today, many of us are more attached to our smartphones than to our desktops. That’s because we are an increasingly mobile workforce. In fact, 70% of people who work do so remotely at least once a week.
Search engine optimization, or SEO, has influenced marketing strategy since the dawn of the internet. SEO is the practice of increasing the quality and quantity of inbound website traffic via organic search engine results. Today, 51% of online traffic arrives at websites via organic search. However, if you’re not staying on top of SEO trends and updates, your website likely isn’t optimized for today’s search algorithms.
Creating effective marketing content takes a lot of work. You have to come up with the idea, develop it, research it, cite your sources and go through countless rounds of editing with colleagues before it’s ready to produce. But then what? How will you get the most views, leads, interest and comments? If you think your audiences will find their own way to your all-important messages, you’re mistaken. Just as important as the content itself is how you distribute it. Without a proactive content distribution plan to share and build traffic, a perfectly good article, blog or white paper will collect dust in the fast-paced realm of digital content.
If there’s any one thing about the Internet that confuses online content producers (e.g., writers, musicians, photographers, videographers, etc.), it’s SEO, or “search engine optimization.” To most creative types, SEO means that it’s not good enough to write a great blog entry, create a great video or capture a great image. No—now you have to
