NextIssue tops magazine apps

Why do digital media companies make it so complicated?

Why do we need a unique paywall for every newspaper or magazine that wants to sell its content online? (Ever heard of a little thing called “PayPal”?) And, if you haven’t, you’ve probably heard of Netflix and Amazon Prime, which allow unlimited streaming of video for a monthly fee in Netflix’s case or a $79 annual fee in Amazon’s case and it includes free shipping!

Using that model, NextIssue created a simpler, more effective model. It’s not quite the same as the micropay system, but I think the end result is the same and maybe even better. NextIssue has released an app for Android platforms and Apple, which gives subscribers unlimited access to all the magazines they can eat for a flat fee. NextIssue’s app offers a basic and premium pricing structure. The basic level gets you access to a slew of monthly magazines for $9.99 a month, including:

 

All You

Allure Architectural Digest

Better Homes and Gardens

Bon Appétit

Brides

Car and Driver

Coastal Living

Condé Nast Traveler

Cooking Light

Cosmopolitan

Country Living

Details

Eating Well

Elle

Elle Décor

Esquire

Essence

Every Day with Rachael Ray

Family Circle

Family Fun

Fitness

Food Network Magazine

Fortune

Glamour

Golf Magazine

Golf Digest

Good Housekeeping

GQ

Harper’s Bazaar

Health

HGTV Magazine

House Beautiful

InStyle

Ladies’ Home Journal

Living the Country Life

Lucky Magazine

Marie Claire

Midwest Living

Money

More

O – The Oprah Magazine

Parents

People en Español

People StyleWatch

Popular Mechanics

Real Simple

Redbook

Road & Track

Self

Seventeen

Southern Living

Sports Illustrated Kids

Successful Farming

Sunset

Teen Vogue

This Old House

Town & Country

Traditional Home

Vanity Fair

Veranda

Vogue

W

Wired

Woman’s Day

Wood

 

The premium level gives you access to weekly magazines for five dollars more a month, including Entertainment Weekly, Golf World, People, Sports Illustrated, the New Yorker and Time.

All I can say is “bravo” and “What took so long?” This monthly flat fee, unlimited access model makes so much more sense than trying to remember a dozen usernames and passwords for a handful of periodicals for which you’re overpaying right from the start.

Throw in the national and regional newspapers and NextIssue would be an even bigger hit.

For the average business person, there are too many apps. We simply don’t need all of them, much less have time to tinker with them and run our companies. Listen to Thoreau and simplify. When an app like NextIssue comes along—one that makes life easier for a flat fee—jump on it and don’t look back.

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