Using Slack for Internal Communication: How to Leverage the Application for Maximum Results
Effective internal communication is vital to the success of any business. In addition to ensuring an effective flow of information between employees, departments and other stakeholders, good communication boosts productivity, enhances employee engagement, and drives progress toward critical goals. In ...
Top B2B Social Media Mistakes—and How to Avoid Them
With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. Social media is an ...
Eight Books to Read to Boost Personal and Professional Growth
As individuals, teams and businesses set objectives for the coming year, it can be a massive boon to leverage the insights of experts, thought leaders and industry professionals to ensure success. While blogs, podcasts and articles are powerful tools for ...
Lessons Learned in 2023 and How to Use Them in 2024
As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!) as businesses around the globe navigated ...
Best Practices for Creating Compelling Client Success Stories
Effectively showcasing your client success stories is a powerful tool that can significantly impact your brand reputation and credibility. In fact, 70 percent of B2B buyers state that company reputation is the most influential factor when making a purchase decision. As such, ...
25 Acts of Kindness to Bring the Holiday Spirit to the Workplace
With the holidays upon us and the new year around the corner, the spirit of giving is in the air. While holiday traditions may not permeate the workplace the same way they do at home, there are many opportunities to ...
Marketing Content: When To Use Generative AI and When Not To
When generative artificial intelligence (AI) entered the scene, it changed the way individuals and businesses operate and create. Generative AI and natural language processing (NLP) tools such as ChatGPT, Scribe and Google Bard make it easier than ever to access ...
New LinkedIn Features Can Transform How You Engage with Customers
LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for ...
How to Foster Empathy to Drive Powerful Marketing Campaigns
Empathy-based or empathetic marketing is a topic often discussed in the B2C space. From JetBlue’s campaign designed to educate children ages 7-10 about a variety of aviation topics to LUSH cosmetics’ behind-the-scenes “How It’s Made” video series that showcases the ...
Best Practices for Unlocking the Power of Contributed Content
In a time when artificial intelligence and natural language processing can mimic human content creators, now more than ever readers crave high-quality and accurate insights directly from industry experts. As a result, publications that feature content from expert contributors have ...
Eight More Press Release Mistakes (And How to Correct Them)
Last week, we introduced eight common mistakes marketers make when crafting press releases. Both amateur and experienced writers can make mistakes, especially when time is of the essence. But a poorly developed news release fraught with typos, inadequate information, broken ...
