Research shows that white papers are an essential component of any marketing strategy. According to the Content Marketing Institute, 70 percent of B2B companies rank white papers as one of the most effective forms of marketing content above videos, blogs, newsletters and online presentations. White papers are proven to move prospects through the sales funnel
When we think of successful branding, certain images automatically pop into our minds. For example, consider MasterCard’s intersecting circles, McDonalds’ golden arches and the NBC peacock. These universally recognized logos are perfect examples of successful and even iconic branding. While these examples represent B2C companies, it begs the question: Can B2B companies achieve the same
Some suggest that telemarketing is dead. Some research indicates that a mere one percent of cold calls ultimately convert into appointments. But at the same time, other research shows that 78% percent of decision-makers have taken an appointment or attended an event because of an email or cold call. Why the discrepancy? The issue isn’t whether or not cold calling is an effective marketing strategy. Instead, it’s about knowing how to execute telemarketing initiatives that effectively reach and influence potential customers.
Google Alerts is one of Google’s hidden treasures. A free tool, it helps you track trends, interesting topics or anything new that appears on the web. The service detects content on the web and automatically sends users email notifications when it finds new results that match preferences. Yet many marketers have missed the memo about how to best leverage this powerful tool.
Introduced in the 1990s, blogging has come of age. What started out as an online diary has evolved into a sophisticated marketing channel. In the process, individuals and organizations that blog are learning the importance of determining the right topics to cover, the value of engaging headlines and copy, the appearance of blogs, consistency of posting and a host of other variables that can impact the success of the blogging efforts.
Finally, your portfolio is flourishing with successful and powerful work completed for your clients, yet no one seems to be noticing. What’s missing? How about the actual client’s opinion? In fact, 89% of B2B marketers consider client testimonials to be the most effective content marketing tactic available to them.
Marketing is marketing whether you are speaking to businesses or individuals, right? Not so fast. While customers in both segments may have similar personal needs, using consumer-focused strategies in a business-to-business marketplace can be costly both in the short- and long-term. To maximize your marketing resources and opportunities, consider these four key differences between B2B and B2C marketing.
Yes, marketing has changed, but so has virtually every other aspect of conducting business. So what’s new? Putting marketing into a different perspective. There are no absolutes, but what is essential is a commitment to agility, innovation and serving the vastly different needs of every customer. That’s a tall order, but it can be accomplished by avoiding these seven sins.
Did you know that U.S. companies send approximately 1.47 million emails per month, and almost 60 percent of them are marketing oriented? To stand out in increasingly crowded inboxes, marketers need to capture readers’ attention in creative ways. Here are two methods to accomplish that goal through email marketing. Email Marketing: Win Them With Words
Marketing via social media seems like a no-brainer to many marketers today. It’s one of the most-used media outlets of our time with 81% of Americans reporting they have at least one type of social media profile. You can’t beat that kind of outreach. And because posting content costs so little compared to other types of traditional marketing, such as print advertising, the amount of content out there is astounding. So the question is: how can you stand out to the 81% of B2B decision makers who use online communities to make purchasing decisions? The short answer is: develop a social media strategy. With that in mind, here are five tips to help you get started.