Why Every CEO Needs to Know About Marketing

CEOs run organizations. They are the highest-level executive officers in the company, and their primary duties include driving revenue and profit, making major corporate decisions and managing the overall operations and resources of a company. Even if the company is small, there’s still only one person at the top responsible for those key functions. As business becomes more competitive, complex and global, the need for CEOs to expand their knowledge beyond finance and operations to sales and marketing is an imperative.

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Why No Doesn’t Always Mean No: How to Manage Rejection

Dealing with rejection is a reality in sales and marketing. Fortunately, rejection isn’t always negative. It provides professionals with an opportunity to set themselves apart from the crowd. They can analyze their roles as knowledgeable resources, use the time to learn more about their prospects and themselves and create a competitive edge to help them with future success. Help your sales and marketing personnel better respond to no by considering the underlying meaning, motivation and reasons why these responses occur.

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How To Acclimate Millennials Into The Workforce

As has been true in previous generations, today a college degree is practically a must, even for an entry-level hire. As more and more college graduates are flooding the job market with education under their belt, some wonder how well prepared they are in terms of skills and experiences to adjust to the realities of corporate America. Those born between 1980 and 2000 are often referred to as the “entitled” or “me” generation. Yet that perception is not completely accurate. Rather, millennials have a lot to offer the workplace. They just need to be effectively channeled, supported and motivated.

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Is Your Marketing Plan Delivering the Results You Expected?

As we approach the second half of 2017, have you thought about reviewing your marketing plan? Even if the company is achieving its goals, it’s still a good practice to assess, evaluate and make course corrections. On the other hand, if your marketing projects are falling through the cracks and causing the company to miss performance benchmarks, there’s no question about it… it’s time to go back to the drawing board.

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The 5 Non-Negotiables of Marketing

In our personal lives, we often talk about the non-negotiables of relationships. For example, finding a mate who wants to have children, someone with whom you share chemistry, an individual of high intelligence, a person who has a great sense of humor, and the list goes on. Similarly, there are non-negotiables in business, and more specifically when it comes to marketing.

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The Who, What and Why of Thought Leaders

Organizations such as American Express, Clear-Point Strategy and Thought Leaders International recognize the contributions and value of innovative thought leadership. Not surprisingly, everyone has a different opinion about who should be on the list. And, of course, like everything else, thought leaders are subject to change over time. What’s important, however, is that all of the individuals noted on these lists captivate, inspire and challenge others.

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Contact Frequency: How Much Is Too Much?

More and more companies are jumping on the content marketing bandwagon. That means that marketers are communicating more frequently with their customers and prospects. But when the content is self-serving or isn’t newsworthy, companies are missing the opportunity to communicate on a meaningful level, risking reader frustration from a clogged email box and social-media feed. Content frequency is important. After all, even if you know the company and are interested in the products or services it offers, how many people have the time to read and respond to new messages every day?

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How to Tap into the Elusive Mainstream Media

What company in business today doesn’t want to be quoted or published in the Wall Street Journal, Fortune, Huffington Post, Forbes, Inc., Harvard Business Review, Fast Company or other nationally recognized media? Not many. But it’s a goal that is difficult to achieve…unless you do your homework first. Here are some tips to get published in mainstream media.

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It’s Time to Focus on the Positive

There’s no question about it. The daily news provides a heavy dose of economic, societal and political woes. In the face of all that negativity, it’s a good time to focus on the positive and remember the value of gratitude. If you’re having trouble visualizing or verbalizing what to be happy about, here are some ideas to consider.

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Is Tradeshow Exhibiting a Boon or a Bust?

To exhibit or not to exhibit…that is the question. In the last half of the 20th century, tradeshows were one of the most popular ways to meet and greet customers, prospects, strategic alliance partners and members of the media. The same is true today. Yet, in the age of digital marketing, many people are asking if tradeshows are still viable. The answer is, “it depends.”

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