book publishing

Becoming a Published Author: How to Choose the Right Book Publishing Format

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book ...
The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). Industry editors and society directors, they have 37 years of B2B publishing experience between them. They offered insights essential ...
b2b audiences

Trending Topics to Evergreen Content: Three Types of Content that Move Audiences through the B2B Buyer’s Journey

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products ...
How to Make the Most of Five New Trends in B2B Buyer Behavior

How to Make the Most of Five New Trends in B2B Buyer Behavior

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. Today, “creating the right content for their ...
Do’s and Don’ts for Establishing Your Expertise as an Immigrating Professional (EB-1 and O-1 Visas)

Do’s and Don’ts for Establishing Your Expertise as an Immigrating Professional (EB-1 and O-1 Visas)

Millions of people around the globe dream of a life where anyone, regardless of class, race, nationality, or ethnicity, can achieve success, freedom, and equality. The American Dream has evolved over time, but it is an integral part of the ...
habits

Mastering Productivity: How to Harness the Power of Tiny Habits to Achieve Remarkable Results

If you could improve yourself by just one percent each day, at the end of one year, you will be 37 times better than you are right now. This concept of how tiny (or atomic) and incremental change can yield ...
/ / habits, productivity, General
mobile optimization

Mobile Optimization by Channel: Key Tips for Reaching Your Customers

With over half of your audiences interacting with your content on mobile devices, mobile optimization is essential for providing a seamless and enjoyable user experience. Audiences expect digital interactions that are fast, functional and accessible. Hitting those marks can mean ...
Closer Than You Think: How to Build a Team of B2B Brand Ambassadors

Closer Than You Think: How to Build a Team of B2B Brand Ambassadors

A brand’s success depends on its reputation, visibility, credibility and even popularity. But simply promoting a brand is not enough. To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have ...
slack internal communications

Using Slack for Internal Communication: How to Leverage the Application for Maximum Results

Effective internal communication is vital to the success of any business. In addition to ensuring an effective flow of information between employees, departments and other stakeholders, good communication boosts productivity, enhances employee engagement, and drives progress toward critical goals. In ...
social media mistakes

Top B2B Social Media Mistakes—and How to Avoid Them

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. Social media is an ...
book

Eight Books to Read to Boost Personal and Professional Growth

As individuals, teams and businesses set objectives for the coming year, it can be a massive boon to leverage the insights of experts, thought leaders and industry professionals to ensure success. While blogs, podcasts and articles are powerful tools for ...
lessons learned in 2023

Lessons Learned in 2023 and How to Use Them in 2024

As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!) as businesses around the globe navigated ...
/ / lessons learned, General