Every company faces the same challenge of how best to manage their marketing resources (time, money and personnel). Consequently, management has to evaluate short- and long-term opportunities. Furthermore, they also need to seek out those that will yield the greatest return on investment now and in the future. To help you identify and capitalize on these possibilities, consider these 10 marketing opportunities.
1. Is it time to announce or showcase a new product or service development or upgrade?
2. What accomplishments or distinctions has your company earned in recent months?
3. When was the last time you surveyed your customers to assess their loyalty and satisfaction with the experiences they’ve had with your company?
4. Have you produced a book or e-book in the last 12 months?
5. Have you conducted a review of your marketing materials to determine their effectiveness and relevance?
6. What does the sales team need from the marketing department? You might be surprised at the information and feedback you receive.
7. Do you have a high-quality, engaging and action-oriented sales presentation?
8. Are all members of the sales and marketing team aligned with the company’s vision, mission and values?
9. What have you done to develop and promote your corporate brand?
10. When did you last conducted a SWOT (strength, weaknesses, opportunities, threats) analysis?
Put Your Plans Into Action
Sometimes we forget to look outside our businesses and take notice of what is happening in the marketplace. We leave money on the table when we miss marketing opportunities. Therefore, to identify opportunities before they pass you by, look at your competitors and the marketplace. Then, identify areas where other companies are missing the mark. Take the time to seize the best opportunities, develop a strategic marketing plan and put the plan into action.