Vision, Mission, Values

Management Team

Professional Writers

1. What is Trade Press Services?
We are business-to-business publicists. We write by-lined feature articles and arrange to have them published in the magazines our clients select. In addition to by-lined feature articles, we also write corporate newsletters, white papers, customer success stories and other forms of editorial and corporate communications content.

2. What services are offered by Trade Press Services?

• We research, develop and maintain trade publication lists for clients.
• We help clients identify and craft compelling story ideas, newsworthy messages, corporate success stories and other content related to important issues in their industry.
• We get firm commitments from editors to publish articles we write and submit for clients.
• We develop content for by-lined feature articles, white papers, opinion pieces, case studies, press releases, newsletters and other forms of corporate communications.
• We stay in contact with editors, track the status of articles, and advocate for our clients throughout the entire publishing process, making sure it is done right.
• We help clients maximize their editorial positioning and consult with them about their merchandising and marketing strategies.
• We provide complimentary reprint coordination services.

3. What are Trade Press Services' credentials?

• We have written thousands of articles that have appeared in more than 500 publications.
• Since we opened our doors in 1995, we’ve maintained a 100 percent success rate getting clients published in the magazines they target.

4. Does Trade Press Services have experience in our industry?
In many cases, yes, and even when we don’t, we have a 100 percent success rate entering new markets on behalf of our clients! We believe our success rate has everything to do with our ability to:

• Identify good, sound story ideas.
• Present those ideas to editors persuasively and professionally.
• Assign bright, talented writers to develop editorial content based on our clients'
  expertise.

5. Is Trade Press Services an advertising agency or a public relations firm?
No. Our service is unique and highly specialized. We focus on writing editorial content for trade and e-publications. Our goal is to help clients earn recognition and prominence through accumulated trade press exposure.

We do not write advertising copy or consult with our clients concerning their corporate identity. Nor do we get involved in work related to radio, TV, special events, press tours, branding or investor relations.

And, unlike most traditional advertising agencies or PR firms, we use a performance-based business model. If we don’t perform for you, you don’t pay us!

6. Why should our businesses invest in publicity?
Compared to advertising, publicity has more impact and a longer shelf life when it comes to creating positive perceptions of your company. Editorial coverage generates instant credibility and prestige for businesses and professionals. In fact, it’s almost an implied endorsement of the orgranization, entity or person being featured. Publicity provides desirable exposure and industry positioning - the kind that advertising can never buy.

7. How much publicity can your company get?
It depends on these key factors:

• The size of the approved publication list.
• The publishing frequency of selected publications (daily, weekly, monthly, quarterly).
• The appropriateness and value of the messages presented.
• The specific content needs and focus of targeted publications.
• The marketing budget.

8. How is Trade Press Services compensated?
Trade Press Services uses a performance-based business model. You’ll be billed for our services only after the completion of steps in our five-step process. There are no retainer fees, hidden extras or deposits required. Our fees include all phone charges, mailing costs, meetings and completed writing assignments. At Trade Press Services, we guarantee you’ll be published in the magazines you select, or your media placement and writing fees will be refunded in full!