What is the first thing you do when you meet someone new? You ask them questions to reveal their life story. Where did you grow up? What do you do for a living? What is your family like? Asking questions of a stranger is more than a polite way to start a conversation. It is the key to developing a meaningful connection.
In a technological world that limits our thoughts to 140 characters or less, it’s ironic that one of the hottest trends in marketing is the ancient art of storytelling. A great story can entertain, inspire, ignite and even move people to tears. In marketing, stories bring brands to life, giving them perspective, context and personality.
A brand story is more than a narrative of a company’s history. It sends a message to clients and prospects about how they should feel about doing business with you. Like ancient storytelling, brand stories can leave an indelible mark on people that can last for years, continue to grow and deepen relationships.
Meaningful Connections: TOMS
A brand story that creates an emotional connection is essential in a world of constant and competing brand messages. When TOMS introduce the “One Day without Shoes” campaign, it encouraged people to spend one day barefoot to understand how millions of children live worldwide. The brand story sparked an international social media sensation and resulted in a 300-percent growth in website traffic for the brand. In addition to increasing awareness about global poverty, the campaign created a personal connection with millions around the world.
Create Emotional Connections
From startups to established companies, organizations that use storytelling to their advantage strengthen the brand message, build trust, engage clients and prospects and create meaningful connections and enduring relationships. Every brand has multiple stories to share. We help clients develop captivating stories that matter. Please contact us at (805) 496-8850 to discuss your needs.