Category: Technology

Mobile Optimization by Channel: Key Tips for Reaching Your Customers

Posted on by Gerri Knilans
mobile optimization

With over half of your audiences interacting with your content on mobile devices, mobile optimization is essential for providing a seamless and enjoyable user experience. Audiences expect digital interactions that are fast, functional and accessible. Hitting those marks can mean the difference between a converted customer and a missed opportunity. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites.

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What Marketers Need to Know About Zero-, First-, Second-, and Third-Party Data

Posted on by Gerri Knilans
customer data

We live in a data-driven world. There are approximately 4.66 billion active Internet users worldwide, creating mass amounts of data across countless daily digital interactions. For today’s B2B marketers, navigating data is a critical skill. Additionally, the landscape of data collection and privacy is always changing. Federal regulations such as the American Data Privacy and Protection Act (ADPPA) or state-specific regulations such as the California Privacy Rights Act (CPRA) affect how companies collect, maintain and use data.

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How to Create a Successful B2B Podcast

Posted on by Gerri Knilans

More than 104 million Americans listen to podcasts regularly—that’s one-third of the country’s population. Podcasts make consuming valuable content possible in any setting, whether at the office, at home or while on the go. They are an excellent source for professionals in any industry to engage with prospects, clients, referrals and strategic partners.

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Starting a Podcast? Consider These Top Hosting Platforms in 2022

Posted on by Gerri Knilans

Podcasts have been growing in popularity since their introduction in the early 2000s. With 41 percent, or an estimated 116 million Americans, listening to podcasts at least monthly, the appeal of podcasts is increasing at a rate of 15 percent in less than three years. In addition, people are listening to podcasts more frequently as audiences integrate audio content consumption into their busy schedules.

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How Chatbots Support Sales, Marketing and the Customer Experience

Posted on by Gerri Knilans

Chatbots and artificial intelligence (AI) are rapidly growing tools that support sales, marketing and customer experience initiatives. Yet, some businesses still hesitate to invest in AI and chatbots. They are concerned they may appear as disingenuous, impersonal or ineffective due to the lack of human involvement.

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5 Technology Tools Every Marketer Needs

Posted on by Gerri Knilans

Marketers are expected to be experts in branding, advertising, direct marketing, content development and much more. And, in an increasingly digital environment, they need technology as an added skill set. Technology is a mainstay in our daily business lives, and it’s what fuels many marketing initiatives. Yet, staying on top of all the advances in technology is an ongoing task.

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