As investors, business owners or entrepreneurs, it’s important to understand the shifting sands of the top growth industries in today’s marketplace. Identifying and exploring these industries are critical to uncovering new opportunities, recognizing emerging marketplaces and identifying potential customers.
We are conditioned to think of quitting as failure. We praise people for sticking with challenging tasks and assignments even when they are difficult. As the saying goes, “When the going gets tough, the tough get going.” But sometimes quitting is the right thing to do.
What’s the busiest day of the week? Tomorrow. And what’s the busiest time of day? Later. In our fast-paced lives where competing and increasing priorities are rampant, it’s easy to procrastinate. Most of us are guilty of it—delaying and putting things off—but there’s a cost to that behavior, whether it’s in our personal or business lives.
Today’s B2B marketers face increasing challenges and opportunities. At the end of the day, though, it all comes down to just one key factor: quality lead generation. Traditional marketing objectives include brand awareness, customer loyalty, increased market share, talent recruitment and the introduction of new products and services. But without leads, and the resulting sales, businesses simply can’t exist. While lead generation is hardly a new concept, recent studies show that 77 percent of marketers are focused on improving the quality of leads and nearly half have their sights set on improving the number of leads their efforts attract.
When we think of successful branding, certain images automatically pop into our minds. For example, consider MasterCard’s intersecting circles, McDonalds’ golden arches and the NBC peacock. These universally recognized logos are perfect examples of successful and even iconic branding. While these examples represent B2C companies, it begs the question: Can B2B companies achieve the same
Some suggest that telemarketing is dead. Some research indicates that a mere one percent of cold calls ultimately convert into appointments. But at the same time, other research shows that 78% percent of decision-makers have taken an appointment or attended an event because of an email or cold call. Why the discrepancy? The issue isn’t whether or not cold calling is an effective marketing strategy. Instead, it’s about knowing how to execute telemarketing initiatives that effectively reach and influence potential customers.
Finally, your portfolio is flourishing with successful and powerful work completed for your clients, yet no one seems to be noticing. What’s missing? How about the actual client’s opinion? In fact, 89% of B2B marketers consider client testimonials to be the most effective content marketing tactic available to them.
Most experienced business executives agree that in order to get and retain customers, it is critical to build customer relationships. But whose job is that? In one word: everyone’s. In the 1980s, Singapore Airlines trained their agents in this concept by claiming there are only two departments in the company: inside sales and outside sales. But not every company is set up that way. Traditionally, the individuals who are more involved in building customer relationships are those in marketing, sales and customer service. While there might be some overlap in each of these areas, their responsibilities vary.
CEOs run organizations. They are the highest-level executive officers in the company, and their primary duties include driving revenue and profit, making major corporate decisions and managing the overall operations and resources of a company. Even if the company is small, there’s still only one person at the top responsible for those key functions. As business becomes more competitive, complex and global, the need for CEOs to expand their knowledge beyond finance and operations to sales and marketing is an imperative.
Dealing with rejection is a reality in sales and marketing. Fortunately, rejection isn’t always negative. It provides professionals with an opportunity to set themselves apart from the crowd. They can analyze their roles as knowledgeable resources, use the time to learn more about their prospects and themselves and create a competitive edge to help them with future success. Help your sales and marketing personnel better respond to no by considering the underlying meaning, motivation and reasons why these responses occur.